BattleBots

Overview

BattleBots! If you're into robots battling it out in a steel cage, then you already know who they are. As the official channel for the legendary robot combat competition, BattleBots brings the thrill of engineering and destruction directly to millions of fans across YouTube, Instagram, and TikTok. With a massive following of over 6.5 million, primarily on Instagram, they deliver high-octane content that keeps viewers on the edge of their seats. While they're ranked within the top 97% of creators globally (at #580,767), their unique niche gives them a dedicated and passionate audience.

Performance At A Glance

Let's talk numbers! While BattleBots has a huge fanbase, their follower growth has been slightly negative recently, with a -0.33% dip over the last 30 days. Good news is they've had a slight uptick of 0.04% in the last week and 90 days, so things might be turning around. Their global and country rankings show room for improvement, but their fans are super engaged with the content they put out, boasting an average engagement rate of 1.69%. CreatorDB gives them a score of 46 out of 100, indicating that there's potential to optimize their strategy and boost their overall impact.

What They Create

BattleBots serves up a thrilling mix of content, from full-length YouTube videos showcasing epic battles to bite-sized Instagram Reels and TikTok videos highlighting the most explosive moments. They focus on sharing exciting moments. A recent YouTube video, "Pure Dominance in BattleBots | Tombstone, Bite Force, Minotaur | BATTLEBOTS", gives a good overview of classic fights, while the short-form content, like the "This bot just broke the laws of physics!" short, captures attention with incredible robot feats. What makes their content stand out is the sheer spectacle of robot combat - the sparks, the crashes, and the surprising engineering behind it all.

Why They're Great & Where They Can Grow

BattleBots excels at capturing the raw energy and excitement of their live events. They are also good at highlighting the most dramatic moments and packaging them into easily digestible short-form content. They are also good at keeping their content focused on the main topic. An exciting opportunity for them could be to delve deeper into the stories of the builders and the robots themselves, creating more emotional connections with the audience. Another idea would be to host Q&A sessions or behind-the-scenes content to give fans a more intimate look at the BattleBots world.

Bottom Line

For brands looking to partner with a high-energy, niche community, BattleBots is a solid choice. For BattleBots themselves, focusing on consistent content releases and exploring more interactive formats could help reignite growth and boost engagement.