Pakoyaso

Overview

Pakoyaso is a content creator who's making waves, especially on TikTok! With over 28 million followers, they're a major player in the short-form video world, mixing personal blog vibes with entertainment and comedy. While their global ranking sits at #25,056, placing them in the top 100% of creators, it's their relatable content that truly shines. Pakoyaso's content resonates with a wide audience, capturing the fun and relatable moments of everyday life with a comedic twist.

Performance At A Glance

Pakoyaso has a massive audience of over 28 million followers, making them a true force on social media. While their follower growth has seen a slight dip recently (-0.28% over the last 30 days), they're still holding strong. Their global ranking puts them in the top tier of creators, but there's always room to climb! What's truly impressive is their average engagement rate of 4.19%. That means their fans are super engaged with their content – they're liking, commenting, and sharing. Their CreatorDB score of 79/100 highlights their overall solid performance, showing they're doing a lot of things right.

What They Create

Pakoyaso's content is a delightful mix of personal experiences, comedy, and a dash of informative content. They're active on YouTube with both regular videos and Shorts, but TikTok is where they really shine. Their recent Shorts cover a wide range of topics, from a "Tutorial on how to play soccer" which racked up over a million views, to teaming up with @ElPuga to show "How to make a hamburger," proving their versatility. Another popular Short features Pakoyaso "Comiendo con menos de $100 mxn en un tianguis," showcasing local cuisine. The use of relevant hashtags in both English and Spanish helps broaden their reach. Their content stands out because it feels authentic and relatable, like you're hanging out with a friend.

Why They're Great & Where They Can Grow

Pakoyaso is great at connecting with their audience through relatable content, experimenting with different formats (like tutorials and collaborations), and using relevant hashtags to boost visibility. An exciting opportunity would be to lean even more into collaborations with other creators to reach new audiences. They could also explore longer-form content on YouTube to build a deeper connection with their fans and diversify their content strategy.

Bottom Line

For brands, Pakoyaso offers access to a massive and engaged audience, especially within the Mexican market. For Pakoyaso, focusing on consistent content creation and exploring new collaborative opportunities could help reignite growth and further solidify their position as a top content creator.