Pastora Selma Mendes

Overview

Meet Pastora Selma Mendes, a Brazilian content creator who's building a serious following! With a strong presence on YouTube, Instagram, and TikTok, Pastora Selma shares slices of her life and expertise with nearly 10 million followers. She’s carved out a unique space for herself, ranking among the top creators globally (#70,700 overall) and within Brazil (#6,527). What makes her special? She offers a relatable and engaging perspective, drawing viewers into her world.

Performance At A Glance

Pastora Selma's got a massive audience of 9.8 million+ followers! While her growth rate is steady at 0.29% over the last 30 days, recent 7-day growth has seen a slight dip. Globally, she's in the top 100% of creators, a testament to her reach. Her fans are pretty engaged, too, with an average engagement rate of 3.71%. CreatorDB gives her a score of 59/100, which shows she's got a solid foundation but there's definitely room to level up and maximize her potential!

What They Create

Pastora Selma dives into the "People & Blogs" category, often exploring automotive technology within her videos. You'll find a mix of longer YouTube videos (303!), snappy YouTube Shorts (a whopping 466!), Instagram posts (19), Reels (12), and even some TikTok videos (33). Looking at her recent content, her video titled "NOSSO CARRO FICOU TODO ALAGADO E ACHAMOS QUE ESTRAGOU!!! vamos ficar sem carro?" ("OUR CAR WAS FLOODED AND WE THOUGHT IT WAS RUINED!!! are we going to be without a car?") pulls you right into a real-life drama, earning almost 20,000 views and solid engagement. She also utilizes YouTube Shorts effectively, though engagement varies across her shorter content. Her content's strength lies in its authenticity and relatable storytelling.

Why They're Great & Where They Can Grow

Pastora Selma excels at building a connection with her audience through personal stories and real-life situations. Her consistency, especially on YouTube with her impressive video library, is a major plus. She also is great at tapping into current trends by utilizing the YouTube Shorts format. An exciting opportunity would be to experiment with collaborations to reach new audiences and also to focus on optimizing her Shorts strategy to improve engagement rates.

Bottom Line

For brands, Pastora Selma offers access to a large and engaged Brazilian audience. For Pastora Selma herself, focusing on consistent content optimization, especially for Shorts, and seeking out strategic collaborations could be game-changers to unlock even more growth.