THE K-POP

Overview

THE K-POP is your go-to YouTube channel for all things K-Pop! With a whopping 2.9 million subscribers, they deliver a constant stream of content focused on music and entertainment. Though their global ranking is in the top 84% at #775,384, their dedicated fanbase is a testament to their captivating content, showcasing everything from live performances to behind-the-scenes glimpses of your favorite K-Pop idols. They bring a vibrant energy to the K-Pop community, making them a key player in the Korean entertainment landscape.

Performance At A Glance

While THE K-POP boasts a massive following, their growth has plateaued recently, showing a 0% increase over the last week and month, with a slight increase of 1.07% over the last 90 days. This puts them in the top 83% of creators in Korea, ranked at #13,899. However, their fans are super engaged with their content, reflected in an impressive average engagement rate of 10.14%! Their CreatorDB score is 44/100, suggesting there's room to optimize their content strategy to boost overall performance.

What They Create

THE K-POP primarily focuses on delivering high-quality K-Pop content, predominantly through YouTube videos and Shorts. They have a library of over 570 YouTube videos and 160+ Shorts, plus a smaller collection of TikTok videos. Recent Shorts, like "SUPERWOMAN 부터 SWICY 까지 UNIS 엔딩 모음❣️" (a compilation of UNIS ending poses), receive a solid number of views (over 2,400) and decent engagement, showing the appeal of these quick, highlight-reel style videos. They also upload fancams of artists performing on "THE SHOW", but these videos are getting significantly less attention. What makes THE K-POP stand out is their dedication to capturing the energy and excitement of K-Pop performances.

Why They're Great & Where They Can Grow

THE K-POP excels at curating engaging K-Pop content, particularly through their compilation-style Shorts that capture key moments. Their high engagement rate proves they have a loyal and active audience. They also do a good job of covering smaller K-Pop acts. An exciting opportunity for them would be to experiment with behind-the-scenes content or artist interviews. They could also lean more into YouTube's community features to further engage their audience.

Bottom Line

For brands looking to tap into the K-Pop market, THE K-POP offers a direct line to a highly engaged audience. For THE K-POP, focusing on trending topics, artist interviews, and enhancing community interaction could significantly boost their growth and overall performance.