Overview

PlayStation, the official voice of PlayStation, is a gaming powerhouse, captivating millions across YouTube, Instagram, and TikTok. While they're active on multiple platforms, Instagram is their main stage, where they connect with a massive audience of over 54.5 million followers. They hold a global ranking of #17,087, demonstrating their significant influence in the social media landscape. PlayStation isn't just about showcasing games; it's about building a community around the love of gaming.

Performance At A Glance

PlayStation boasts a huge following, and while they're not experiencing explosive growth, they're steadily adding new fans! They're growing at a rate of 0.16% per month, which is pretty solid considering their already massive size. Their global and country rankings are both in the top 100%, showing they're a major player. Their fans are super engaged with their content, with an average engagement rate of 2.63%. Their CreatorDB score is 50/100, indicating there's room for improvement, but they're already doing a lot right!

What They Create

PlayStation's content is all about the world of gaming! They share trailers, gameplay footage, announcements, and everything in between. They use a mix of formats, from YouTube videos and shorts to Instagram posts and reels, and TikTok videos. One of their recent successful posts was the "Arknights: Endfield - Worldwide Release Trailer | PS5 Games," which racked up almost 150,000 views and 9,600 likes! Their content stands out because it's the official source for all things PlayStation, giving fans direct access to the latest news and reveals.

Why They're Great & Where They Can Grow

PlayStation excels at delivering high-quality trailers, showcasing new games, and building hype around their platform. They also do a great job of keeping their audience informed about new releases and updates. An exciting opportunity for them would be to incorporate more user-generated content, featuring clips from players enjoying their favorite games. They could also explore more behind-the-scenes content, giving fans a peek into the world of game development.

Bottom Line

For brands looking to tap into the gaming community, PlayStation is a powerful partner. If PlayStation wants to level up their game, they could focus on boosting their CreatorDB score by increasing engagement and experimenting with more interactive content.