BigSchool

Overview

BigSchool is a major player in the online kids' entertainment space, captivating a massive audience of over 36 million followers primarily on YouTube. They are known for their engaging animated shorts and videos centered around popular gaming themes like Minecraft and the sandbox genre, alongside original animation. BigSchool ranks among the top creators globally, holding a position around #6,000 overall, and is a notable voice within the United Arab Emirates and among English-speaking creators. Their content offers imaginative stories and characters, making them a go-to channel for younger viewers seeking fun and creative content.

Performance At A Glance

While BigSchool boasts a huge following, their growth has slowed down recently, showing a slight decline of -0.41% over the last 30 days. They're still a powerhouse, though, ranking highly both worldwide and locally! Their fans are pretty engaged, with an average engagement rate of 2.90% – that means people are liking, commenting, and sharing their content. CreatorDB gives them a score of 67/100, indicating they're doing well but have room to optimize and further boost their performance.

What They Create

BigSchool primarily focuses on animated videos and shorts, especially on YouTube. They have a library of 241 standard YouTube videos and a whopping 559 YouTube Shorts! On Instagram, they're experimenting with posts and reels, but YouTube is clearly their main stage. A recent short, "Sprunki Nick, Judy Hopps, and Gary in the challenge to find the door to stop the Sprunki Demon!" grabbed over 57,000 views, showcasing their ability to blend popular characters with original storylines. Their content stands out because of its colorful animation, relatable characters, and engaging storylines, often incorporating interactive elements where viewers can choose outcomes or make decisions.

Why They're Great & Where They Can Grow

BigSchool really shines in creating: 1) engaging narratives that resonate with young audiences, 2) consistently producing a high volume of content, and 3) leveraging popular gaming and animation themes. An exciting opportunity for them would be to explore more collaborative content with other family-friendly creators or brands, or to expand their presence on platforms like TikTok to reach an even wider audience.

Bottom Line

BigSchool is a fantastic partner for brands looking to connect with a large and engaged young audience. For BigSchool themselves, focusing on strategies to reignite growth (maybe through platform diversification or experimenting with new content formats) and optimizing their content for search could help them further solidify their position in the kids' entertainment space.