Formula E

Overview

Formula E is electrifying the world of motorsport! As the official organization behind the all-electric racing series, they bring the thrill of high-speed competition and cutting-edge technology directly to fans across the globe. With a massive following of nearly 4 million fans, primarily on TikTok, they're making serious waves. Their content is driving engagement and awareness, positioning them in the top 99% of creators worldwide, holding rank #302,249 globally. Formula E is shifting gears to capture a whole new generation of racing enthusiasts.

Performance At A Glance

Formula E's fanbase is expanding rapidly! They're growing at a rate of over 3% each month, which is impressive for a brand of their size. Their fans are super engaged with their content, clocking in an average engagement rate of nearly 5%. That's a great sign that their audience is genuinely interested in what they're putting out. They rank among the top creators globally, within their country (GBR), and for their primary language (English). CreatorDB gives them a score of 82/100, meaning they're doing a fantastic job of connecting with their audience and delivering high-quality content.

What They Create

Formula E's content is a high-octane mix of race highlights, behind-the-scenes glimpses, and driver interviews. They use a variety of formats, including short-form videos on TikTok and YouTube Shorts, as well as longer-form videos on YouTube. For example, their short, "You were something else Mexico City 🤩" captured the excitement of the race with stunning visuals and a high engagement rate. And their "150 AMAZING Moments from 150 Formula E Races!" video celebrated the history of the sport with exciting footage. What makes their content stand out is its blend of adrenaline-pumping action with accessible explanations, making it appealing to both seasoned racing fans and newcomers alike.

Why They're Great & Where They Can Grow

Formula E excels at capturing the excitement of their races, creating engaging short-form content, and building a strong community. They're also fantastic at using their platform to educate viewers about the technology behind electric racing. One exciting opportunity would be to expand their presence on Instagram by creating more Reels and engaging with fans via interactive stories. Another idea would be to collaborate with popular gaming influencers to showcase the Formula E gaming experience and reach a wider audience.

Bottom Line

Formula E offers a unique opportunity for brands looking to tap into the growing market of electric vehicle enthusiasts and environmentally conscious consumers. For Formula E, focusing on interactive content and expanding their reach on Instagram could help them accelerate their already impressive growth.