Stanford

Overview

Stanford isn't just a university; it's a content creator! With a strong presence on YouTube and Instagram and a hefty 3.4 million+ followers, Stanford brings the academic world to your screen. They offer a glimpse into university life, covering everything from economics lectures to student highlights and even the excitement of the Big Game. Ranking in the top percentage globally, nationally, and within the English-speaking world, Stanford's digital footprint is as impressive as its academic reputation.

Performance At A Glance

Stanford's online community is substantial, and they're consistently growing! They've seen a solid 1.14% increase in followers over the last month alone. While their global rank sits at #112,135, showing room for growth, their fans are pretty engaged, with an average engagement rate of 1.42%. Their CreatorDB score of 74/100 suggests a strong foundation, indicating they're doing a lot right in terms of content quality and audience connection. They're growing at a steady pace and engaging well with their existing audience.

What They Create

Stanford's content is a diverse mix of videos, shorts, and Instagram posts, all centered around university life. You'll find everything from deep dives into economic theories to lighthearted glimpses into student life. One of their recent videos, "Keeping brains sharp into old age," is a great example of their engaging educational content, racking up over 31,000 views and a high engagement rate. They also capture the excitement of university events, like their video covering the "Big Game" victory. What makes their content stand out is its unique blend of academic rigor and relatable student experiences, offering something for both prospective students and lifelong learners.

Why They're Great & Where They Can Grow

Stanford excels at providing a behind-the-scenes look at university life, offering both educational and entertaining content. Their strength lies in leveraging the university's brand recognition and expertise. They're also great at capturing the excitement of key events. To further boost their reach, they could explore more collaborative videos with students or professors, showcasing diverse perspectives and expertise. Experimenting with trending audio on Instagram Reels could also help them reach a broader audience.

Bottom Line

For brands looking to partner with an educational institution, Stanford offers a unique opportunity to reach a large and engaged audience. For Stanford, focusing on optimizing content for search (SEO) and experimenting with newer formats like TikTok could significantly expand their reach beyond their current audience.