Overview

Edwin Rosa Vasquez, better known as Ñengo Flow, is a major force in the Latin music scene, particularly known for his hard-hitting reggaeton and trap anthems. This Puerto Rican artist commands a massive following, exceeding 14.5 million fans across YouTube, Instagram, and TikTok, with Instagram being his primary hub. While his global ranking currently sits at #605,746, placing him in the top 97% of creators worldwide, his influence is undeniable, especially in his home country where he ranks #7. Ñengo Flow brings a raw, authentic energy to his music, making him a standout voice in the urban music landscape.

Performance At A Glance

Ñengo Flow's fanbase is enormous, and while his growth rate is currently around 0.04% weekly and monthly, his 90-day growth shows a healthier 0.56%, indicating sustained interest. His regional dominance is clear, as he's a top-tier creator in Puerto Rico. His fans are super engaged with his content, boasting an average engagement rate of 3.22% - solid for an account of his size. CreatorDB gives him a score of 92/100, highlighting the overall quality and impact of his online presence. This score reflects his consistent performance and strong connection with his audience.

What They Create

Ñengo Flow's content is a mix of music videos, visualizers, and behind-the-scenes glimpses into his life. He's active on YouTube with 161 videos and a few shorts, but really shines on Instagram with posts and reels, plus a growing presence on TikTok. Recent hits include official music videos like "Ñengo Flow x Tempo x Ñejo - La Banda," a collaboration that racked up over 4 million views. He also has a string of popular visualizers, like "Ya Sanó El Dolor" which has over 6.7 million views. What makes his content stand out is the gritty authenticity of his music combined with visually captivating videos that enhance the listening experience.

Why They're Great & Where They Can Grow

Ñengo Flow excels at delivering high-quality music videos that resonate with his fanbase. His collaborations with other artists amplify his reach and introduce him to new audiences. He's also great at using YouTube to host longer-form music content. A potential avenue for growth could be leveraging TikTok more strategically with trending challenges or behind-the-scenes content to tap into a younger demographic. He could also explore more interactive content on Instagram, like Q&A sessions or live performances.

Bottom Line

For brands looking to connect with a passionate Latin music audience, Ñengo Flow is a powerful partner. To level up his own game, he could focus on diversifying his content formats on platforms like TikTok and experiment with more interactive content to deepen engagement with his existing fans.