Tamil cinema

Overview

Tamil cinema is a major force in the Tamil-speaking entertainment world. With a massive following of over 8.9 million subscribers on YouTube, they bring the vibrant world of Tamil film, animation, and music to a huge audience. While their global ranking is around the top 86% of creators, their strong position within the Tamil-speaking community is undeniable, making them a key voice and influencer in the region. They're a significant player, bringing Tamil culture to a wide audience.

Performance At A Glance

Tamil cinema has a large and loyal audience. While their recent growth has been moderate, with a 0.11% increase over the last month and 1.46% over the last 90 days, their total follower count is impressive. They're currently ranked in the top 95% of creators in India and the top 91% among Tamil-speaking creators. Their fans are pretty engaged with their content, showing an average engagement rate of 1.72%. Their CreatorDB score of 76/100 suggests they're doing a solid job overall, indicating consistent performance and a good understanding of their audience.

What They Create

Tamil cinema's YouTube channel is packed with a diverse range of content, predominantly focusing on Film & Animation and Education. They have a large library of 676 videos, with a small selection of shorts and a limited presence on Instagram. Recent content includes videos celebrating Pongal with traditional folk songs, like "பொங்கல் திருநாளில் கொண்டாடி மகிழ்ந்திட கிராமிய விவசாய பாடல்கள் Pongal Tamil Songs Gramiya padal," which garnered over 150,000 views. They also experiment with shorts featuring popular songs from Tamil cinema, such as "Margazhithan Odi pochu song," showcasing their ability to tap into current trends and classic favorites. Their blend of cultural celebrations and popular film content is a winning formula.

Why They're Great & Where They Can Grow

Tamil cinema excels at connecting with their audience through culturally relevant content, particularly around festivals and traditional music. Their massive subscriber base proves their ability to attract and retain viewers. Furthermore, their use of popular Tamil film songs in Shorts is a smart way to attract new audiences. An exciting opportunity could be expanding their presence on Instagram to build a stronger community off of YouTube. They could also explore collaborations with other Tamil-speaking creators to reach even wider audiences.

Bottom Line

For brands looking to connect with the Tamil-speaking community, Tamil cinema is a valuable partner. To level up their game, Tamil cinema could focus on optimizing their content for YouTube search by including even more relevant keywords in their titles and descriptions and increasing their frequency of Shorts.