Llandel Veguilla

Overview

Llandel Veguilla, better known as Yandel, is a major force in the Latin music scene, captivating millions with his signature sound. A verified creator across YouTube, Instagram, and TikTok, Yandel primarily connects with his massive following of over 23 million fans on Instagram. He's not just a musician; he's a global brand, holding a respectable rank of #50,253 worldwide, showcasing his influence and reach in the music industry.

Performance At A Glance

While Yandel boasts a huge audience, his follower growth is currently experiencing slight dips in the short term. However, looking at the bigger picture, he’s still showing growth over the last 90 days. His global ranking is in the top percentages, and his engagement rate is through the roof at a whopping 327.02%! This means his fans are super engaged with his content. His CreatorDB score is also impressive at 93/100, indicating strong overall performance and influence within his niche.

What They Create

Yandel's content is all about music, unsurprisingly! He serves up a mix of official music videos, behind-the-scenes glimpses, and concert snippets across YouTube, Instagram, and TikTok. For example, his recent release, "Yandel, Latin Mafia - Como Es Que Se Hace (Official Video)", pulled in almost 400,000 views, while another video of the same title but a different rendering gained a crazy high engagement rate. His content blends the energy of his performances with the artistry of his music videos, making it a treat for fans. He also shares more personal content like travel reels, such as his recent reel from Mexico.

Why They're Great & Where They Can Grow

Yandel shines when it comes to creating high-quality music videos and leveraging his live performances for engaging content. His incredibly high engagement rates on certain posts show that his audience is very active. An exciting opportunity could be to experiment more with short-form content on TikTok and YouTube Shorts, potentially using trending sounds to reach a wider audience. Collaborating with other creators, especially on TikTok, could also amplify his reach to new demographics.

Bottom Line

For brands looking to partner with a music icon, Yandel offers incredible reach and highly engaged fans. For Yandel himself, focusing on consistent short-form content and exploring collaborations could unlock even greater growth and engagement across platforms.