Vivi's World

Overview

Vivi's World is a vibrant digital creator captivating a massive Portuguese-speaking audience, primarily on YouTube. With over 11.2 million followers, Vivi creates engaging content focused on entertainment, family, and vlogs that resonate especially well with children. While ranked among the top creators globally (around #60,000) and within Brazil (#5,000), Vivi's consistent output and family-friendly approach have carved out a significant space in the digital landscape. Vivi's content brings joy and entertainment to millions, making her a prominent figure in the world of online kids' entertainment.

Performance At A Glance

Vivi's World boasts a substantial following, growing steadily at a rate of 0.86% over the last month. While the 7-day growth was flat, the overall trend indicates a healthy upward trajectory. They're ranked well globally and within Brazil and the Portuguese-speaking community. Their average engagement rate sits at 1.44%, meaning their fans are pretty engaged with their content. CreatorDB gives them a score of 49/100, suggesting there's room to boost their overall impact and performance across all metrics.

What They Create

Vivi's World serves up a delightful mix of content, primarily through YouTube videos and Shorts, with a smaller presence on Instagram. They dive into the world of entertainment, family life, and vlogs, often incorporating elements that appeal to children. Recent Shorts include "Um dia no Parque Aquático!" (A day at the Water Park!), which, while receiving fewer views than some, demonstrates a high engagement rate of 9.26%, and "COMPRANDO MYSTERY DUMPLINGS!" which garnered over 33,000 views. Vivi also produces longer-form content like "Um Enigma Super Secreto No Último Dia de Aula! 😱 | Webserie Detetives na Escola! EP-04" (A Super Secret Riddle On The Last Day of School! 😱 | Webseries Detectives at School! EP-04), indicating a diverse content strategy. Vivi's content stands out for its lightheartedness, family focus, and clear appeal to a young audience.

Why They're Great & Where They Can Grow

Vivi's World excels at creating content that resonates with children and families. Their strengths lie in their consistent output, engaging vlogs, and ability to tap into popular trends like challenges. They have a knack for creating content that's both entertaining and relatable. To further amplify their impact, Vivi could explore more collaborative content with other creators in the same niche or experiment with interactive formats like live streams or Q&A sessions to boost engagement.

Bottom Line

For brands looking to connect with a young, family-oriented audience in Brazil, Vivi's World presents a fantastic opportunity. For Vivi, focusing on optimizing their content for search (SEO) and experimenting with new content formats could significantly boost their CreatorDB score and overall reach.