Quiero Cupcakes

Overview

Quiero Cupcakes is your go-to creator for all things sweet and delicious! Based in Spain and creating content in English, this verified YouTube and Instagram personality serves up mouthwatering recipes, clever baking hacks, and inspiring decorating ideas. With a whopping 4.49 million followers, Quiero Cupcakes has carved out a significant slice of the online baking world. While ranked #138,182 globally, their expertise in desserts continues to delight fans worldwide.

Performance At A Glance

While Quiero Cupcakes boasts a huge following, their growth has been fairly stable recently. Over the last 90 days they've grown by 0.49%, but have seen slight dips in the last month and week. Despite this, their fans are super engaged with their content, boasting an average engagement rate of 2.76%! This shows that while growing the audience might be a focus, the current fanbase is very active. Quiero Cupcakes has a CreatorDB score of 65/100, indicating good overall performance with room to improve.

What They Create

Quiero Cupcakes whips up a delightful mix of content focused on how-to guides, lifestyle snippets, and, of course, stunning baking creations. They're active on YouTube with both regular videos and Shorts, and also share Reels on Instagram. Recently, their Shorts featuring Christmas-themed baking have been particularly popular. For example, their "Baking gifts to surprise this Christmas 😍" Short garnered over 36,000 views and 1,800 likes, showcasing their knack for creating engaging and timely content. What makes their content stand out is the combination of practical baking tips with visually appealing presentation, making even complex recipes feel achievable.

Why They're Great & Where They Can Grow

Quiero Cupcakes excels at creating visually appealing content, engaging with their audience through accessible recipes and tips, and capitalizing on seasonal trends. An exciting opportunity would be to explore more collaborations with other food creators or brands. Also, diving deeper into specific baking niches (like vegan or gluten-free baking) could attract a new audience segment and boost growth.

Bottom Line

Quiero Cupcakes is an established creator with a highly engaged audience, making them an attractive partner for brands in the food and kitchenware space. To level up their game, they could focus on strategies to reignite growth and explore niche content opportunities.