Phil Wickham

Overview

Phil Wickham is a powerhouse in the world of Christian music, connecting with millions through his heartfelt lyrics and powerful vocals. He's not just a musician; he's a worship leader who brings people together through song. While he shares his music across YouTube, Instagram, and TikTok, his Instagram is his main hub, boasting a massive following of over 5.1 million fans. Ranking in the top 99% globally and within the US, Phil's music clearly resonates with a wide audience.

Performance At A Glance

Phil's got a huge and growing fanbase! He's riding a solid wave of growth, currently expanding at nearly 3% each month. His fans are super engaged with his content, with an average engagement rate of over 7%! That's really impressive. As mentioned, he ranks in the top 99% of creators both globally and within the United States. He also earned a CreatorDB score of 85/100, which means he’s doing a fantastic job creating engaging content and connecting with his audience.

What They Create

Phil's content is all about his music. He creates everything from full-length music videos and lyric videos on YouTube to shorter, engaging clips on TikTok and Instagram Reels. He shares snippets of concerts, teases new releases, and posts inspiring messages. A recent lyric video collaboration with Crowder, "It Really Is Amazing Grace," has racked up almost 70,000 views. He also uses short-form video to connect with his audience on a more personal level, sharing thoughts and snippets of his life. His content stands out because of its authenticity and the clear passion he has for his music and his faith.

Why They're Great & Where They Can Grow

Phil excels at creating music that resonates deeply with his audience. He's also great at collaborating with other artists, expanding his reach. And, he's a master at using different content formats to keep his audience engaged. An exciting opportunity for Phil would be to explore more behind-the-scenes content, giving fans a glimpse into his songwriting process or life on tour. He could also leverage Instagram's shopping features to sell merchandise and music directly to his fans.

Bottom Line

For brands looking to partner with a genuine and influential voice in the Christian music space, Phil Wickham is a fantastic choice. Phil could also consider doing more live Q&A sessions to further connect with his community. By continuing to create authentic content and explore new avenues for engagement, Phil is sure to continue growing his fanbase and impact.