The Futur

Overview

The Futur, led by Chris Do, is a powerhouse in the design and business education space. They're all about empowering creatives to run thriving businesses, dishing out actionable advice on everything from branding to pricing to client management. With a loyal following of over 3.4 million across platforms, mainly on YouTube, they're a go-to resource for designers, entrepreneurs, and anyone looking to level up their creative career. While they're ranked in the top 94% of creators globally, their influence within the design and entrepreneurship niche is undeniable.

Performance At A Glance

The Futur boasts a substantial and engaged audience. While their growth has been relatively modest recently at a 0.26% increase over the last 30 days, their massive follower base speaks volumes. Their fans are super engaged with their content, clocking in an average engagement rate of 3.46%. They hold a CreatorDB score of 67/100, indicating a solid overall performance. This means they're doing a lot of things right in terms of content quality, audience engagement, and platform optimization.

What They Create

The Futur is a content-creating machine! They primarily focus on YouTube, offering a mix of in-depth videos, quick YouTube Shorts, and even maintain a presence on Instagram and TikTok. Their content spans education, entrepreneurship, design, and even a bit of motivational content. A recent hit, "The Only Content You Need to Post if YOU Want Clients," with over 50,000 views, demonstrates their knack for creating compelling titles and delivering valuable, practical advice. They use interviews, lessons, and even live coaching sessions to keep their audience hooked. What makes them stand out is their focus on the business side of creativity, a topic often overlooked.

Why They're Great & Where They Can Grow

The Futur excels at providing actionable advice, building a strong community, and consistently delivering high-quality content. They're masters of long-form YouTube content, diving deep into complex topics. An exciting opportunity for them could be expanding their short-form content strategy to capture a wider audience on platforms like TikTok and Instagram Reels. Another avenue for growth is exploring collaborations with other influential figures in the design and business world to tap into new audiences.

Bottom Line

For brands wanting to connect with a highly engaged audience of creatives and entrepreneurs, The Futur is a fantastic partner. For The Futur themselves, focusing on short-form content and strategic collaborations could be key to unlocking even greater growth potential.