NAVI

Overview

NAVI, verified on Instagram and YouTube, is a force to be reckoned with in the world of eSports! Representing Ukraine, they boast a massive following of over 2.2 million fans, primarily on Instagram, making them a significant voice in the gaming community. While ranking within the top 99% of creators globally at #224,407, NAVI brings exciting content from the high-stakes world of competitive gaming, particularly focusing on titles like DOTA 2. They provide an inside look at the team, the players, and the electrifying tournaments they compete in.

Performance At A Glance

NAVI's audience is HUGE, but their growth has been a bit up and down lately. While they've seen a 0.29% jump in followers over the past month, the last 90 days showed a slight dip. They rank in the top 98% of creators in Ukraine and top 99% for English-speaking creators, showing strong regional and language influence. Their fans are pretty engaged, too! NAVI boasts an average engagement rate of 2.35%, which is solid. CreatorDB gives them a score of 77/100, meaning they're doing a great job overall, but there's always room to level up!

What They Create

NAVI serves up a mix of content that keeps their fans locked in. You'll find a blend of YouTube videos and shorts, as well as Instagram posts and reels. They dive deep into the world of eSports, focusing on PVP action, free games, and the ever-popular MOBA genre, especially DOTA 2.

One standout video, "Inside NAVI: New Coach, New Goals & Future Bootcamp," gives fans an exclusive peek behind the scenes and earned a great 7.37% engagement rate. Their short, "How many times have I told myself that 😭 #navi #dota2" also resonated with viewers, capturing a relatable gamer moment. NAVI's content stands out because it offers an authentic look at the life of a professional eSports team, blending exciting gameplay with personal stories and behind-the-scenes access.

Why They're Great & Where They Can Grow

NAVI excels at bringing the eSports world to their fans, providing behind-the-scenes access and showcasing their team's journey. They also do a great job of using trending audio on their short-form content. An exciting opportunity could be to collaborate with individual players on more personalized content, boosting their individual brands alongside the NAVI brand. They could also explore live streaming on platforms like Twitch to directly interact with their fans in real-time.

Bottom Line

For brands looking to tap into the passionate eSports audience, NAVI is a fantastic partner. For NAVI, experimenting with longer-form content or interactive Q&A sessions could further boost engagement and solidify their position as a leading voice in the gaming world.