Clay Hayes

Overview

Clay Hayes is your go-to guy for all things wilderness. He's building an awesome community of nearly a million followers (969,795 to be exact!) on YouTube, where he shares his passion for survival skills, bushcraft, and traditional crafts. Think rugged landscapes, crackling fires, and hands-on demonstrations of how to thrive in the great outdoors. While he's still carving his way to the very top (currently ranked in the top 95% globally), Clay's authentic approach and engaging content are clearly resonating with a growing audience.

Performance At A Glance

Clay's audience is expanding at a healthy pace, growing 3.06% in the last month alone! That's a solid 14.08% jump over the last 90 days, showing his channel is on a real upswing. His global ranking puts him in the top 95% of creators, and he's also making waves in the US and English-speaking communities. What's even better? His fans are super engaged with his content, with an average engagement rate of 2.46%. CreatorDB gives him a score of 84/100, which means he's doing a fantastic job creating high-quality, engaging content that his audience loves.

What They Create

Clay's content is a mix of practical tutorials, captivating vlogs, and stunning nature footage. He primarily focuses on YouTube videos, with a sprinkling of Shorts and Instagram posts to keep things fresh. Whether he's demonstrating how to build a shelter from buffalo hide, as seen in his recent video with over 220,000 views, or showing the ancient techniques for meat preservation (another popular video!), Clay offers valuable knowledge with a down-to-earth style. His content stands out because it's both educational and entertaining, appealing to anyone with a love for the outdoors and a desire to learn new skills.

Why They're Great & Where They Can Grow

Clay excels at creating authentic, educational content that taps into the growing interest in self-sufficiency and outdoor living. His hands-on demonstrations and genuine passion shine through in every video. He’s also great at using relevant hashtags to reach a wider audience. To further expand his reach, Clay could explore collaborating with other creators in the survival and bushcraft space. Also, consider more frequent engagement on Instagram to cross-promote his YouTube content to a wider audience.

Bottom Line

For brands looking to partner with an authentic voice in the outdoor space, Clay Hayes is a fantastic choice. For Clay, focusing on collaborations and diversifying content formats across platforms could be key to unlocking even greater growth.