MediaoneTV Live

Overview

MediaoneTV Live is a major voice broadcasting news and current affairs in Malayalam, connecting with a massive audience of over 8 million followers on YouTube. Their verified channel delivers news, political commentary, and insights into culture and society, making them a go-to source for Malayalam speakers worldwide. While their global ranking sits at #40,178 and their language ranking is #38, MediaoneTV Live's focus on regional news provides a unique and valuable service to their community.

Performance At A Glance

MediaoneTV Live boasts a substantial following and continues to experience growth. While their growth rate is a solid 0.71% over the last 30 days, there's room to boost that short-term momentum, as evidenced by the 0.06% growth in the last 7 days. Even with such a large audience, the average engagement rate is very low, around 0.00%, suggesting an opportunity to connect more deeply with their viewers. Their CreatorDB score of 73/100 indicates a good foundation, but also highlights the potential for improvement across various metrics.

What They Create

MediaoneTV Live is all about informing and engaging their audience with news and current affairs. They primarily publish videos covering a wide range of topics, from local village economics to international trade policies. For example, a recent video titled "'കേൾവിക്കാരുടെ ഉള്ളൂലച്ച നിയയുടെ സം​ഗീതം'" (music with the heart of listeners) garnered a relatively high engagement rate of 4.55%, showcasing the appeal of cultural content. While they cover a broad spectrum, their strength lies in delivering timely and relevant information in the Malayalam language.

Why They're Great & Where They Can Grow

MediaoneTV Live excels at delivering news and political commentary in Malayalam, catering to a significant linguistic community. Their large subscriber base is a testament to their reach and relevance. They also do well when they focus on cultural stories, as seen with their higher engagement on the music-related video. An exciting opportunity could be experimenting with shorter, more easily shareable formats like YouTube Shorts or Instagram Reels to boost engagement. Also, focusing on hyper-local stories could further solidify their connection with their audience.

Bottom Line

For brands looking to connect with a large Malayalam-speaking audience, MediaoneTV Live offers a valuable partnership opportunity. For MediaoneTV Live, focusing on increasing audience engagement through more interactive content and exploring shorter video formats could significantly boost their performance.