Oprah

Overview

Oprah, a verified creator with a massive following of over 30.4 million on Instagram, is making waves. While you might immediately think of the Oprah, this Oprah is creating content in Tamil! Ranking within the top 100% globally (at #13,345) and holding a strong position at #18 within the Tamil-speaking community, this creator is bringing entertainment and perhaps even a touch of nostalgia to a dedicated audience. They're clearly resonating with viewers who appreciate content in their native language.

Performance At A Glance

While Oprah's follower count is impressive, it's important to note that their growth rate is currently slightly negative, showing a -0.03% decrease over the last 30 days. However, a 0.15% growth over the last 90 days suggests a potential longer-term upward trend. Their Global and Country rankings, though in the top 100%, indicate room for improvement. The real magic lies in their engagement rate – a solid 1.30%, meaning their fans are super engaged with what they're posting. CreatorDB gives them a score of 91/100, highlighting their strong overall performance and potential for even greater success.

What They Create

Oprah's content is a mix of YouTube videos and Shorts, with a focus on entertainment, and hints of content related to nonprofits and activism through topics like World Religions. Recent top-performing Shorts like "நாலு பொம்பளைங்க சேர்ந்தா சண்டை தானே வரும்! | மெட்டி ஒலி" (which translates to "If four women get together, there will be a fight!") grab attention with relatable scenarios from Tamil TV series. The focus on snippets from popular shows like "Metti Oli" and "Kolangal" offers a nostalgic trip for viewers, sparking conversations and driving up views. The content stands out by tapping into the rich storytelling tradition of Tamil television.

Why They're Great & Where They Can Grow

Oprah excels at:

• Relatability: Using clips from popular Tamil TV shows that resonate with their audience.
• Engagement: Maintaining a solid engagement rate, suggesting a loyal and active fanbase.
• Language Specificity: Catering to the Tamil-speaking audience, filling a niche and fostering a strong sense of community.

An exciting opportunity for Oprah would be to create original content inspired by these popular serials, perhaps with modern twists or commentary. Exploring collaborations with other Tamil-speaking creators could also significantly boost their reach.

Bottom Line

For brands targeting the Tamil-speaking demographic, Oprah is a valuable partner. To level up, Oprah could focus on diversifying content formats beyond clips and experimenting with different posting times to optimize growth.