Overview

5 Seconds of Summer, or 5SOS as they're known by their millions of fans, are more than just a band; they're a global phenomenon. Dominating the music scene with their unique blend of pop and rock, they've captivated audiences worldwide. With a massive following of over 21 million, mainly on Instagram, 5SOS uses their platform to share everything from behind-the-scenes glimpses of their music video shoots to snippets of live performances. While their global ranking currently sits at #81,941, their dedicated fanbase keeps their engagement levels soaring.

Performance At A Glance

5SOS boasts a huge audience, but their growth has dipped slightly recently. They've experienced a -0.08% dip in followers over the past month, but a positive 0.54% growth over the last 90 days suggests a long-term upward trend. Globally, they're in the top percentile of creators, but there's definitely room to climb higher! What's truly impressive is their engagement rate – a whopping 11.57%! This means their fans are super engaged with their content, liking, commenting, and sharing their posts. Their CreatorDB score of 78/100 reflects their overall strong performance and potential for even more growth.

What They Create

5SOS delivers a mix of content across YouTube, Instagram, and TikTok. You'll find everything from official music videos and live performance clips on YouTube to shorter, more engaging content like Instagram Reels and TikTok videos. A recent Instagram Short showing "Youngblood" live from the Royal Albert Hall garnered over 47,000 views, proving their live music content still resonates deeply with fans. Also, their content surrounding their music videos, like the Short teasing "making music videos cool again 2026," shows their humor and creativity, blending music with relatable moments. Their content stands out because it gives fans a peek into their world, combining their musical talent with their personalities.

Why They're Great & Where They Can Grow

5SOS excels at leveraging their music to create engaging content. Their live performance snippets are gold for their hardcore fans, and their behind-the-scenes peeks are both fun and relatable. They're also doing a great job teasing new music and projects. An opportunity to level up would be to explore more interactive content, like Q&As or polls, to further boost engagement. Another idea is to tap into trending TikTok sounds and challenges to reach a wider audience and improve platform growth.

Bottom Line

For brands looking to collaborate, 5SOS offers access to a highly engaged and loyal fanbase. Their music-focused content resonates deeply, making them ideal partners for music-related products or lifestyle brands. For 5SOS, focusing on consistent content creation and exploring interactive formats could boost their growth and solidify their position as top creators.