Zany Art and Craft

Overview

Zany Art and Craft is your go-to creator for all things DIY, art, and crafting! With a whopping 1.5 million followers on YouTube, they're bringing creative inspiration to homes across India and beyond. While their global ranking is currently at #838,977, their engaging content and tutorial style make them a fantastic resource for anyone looking to unleash their inner artist. They specialize in turning everyday items into amazing creations, one tutorial at a time.

Performance At A Glance

Let's dive into the numbers! While Zany Art and Craft boasts a large following, their growth has been relatively flat recently, showing a slight decrease in followers over the past 90 days. They rank in the top 97% of creators in India and top 94% of English-speaking creators. The good news is their fans are super engaged with their content, boasting an average engagement rate of 2.11%. Their CreatorDB score is 63/100, indicating there's room to optimize their content strategy for even greater impact.

What They Create

Zany Art and Craft is a master of visual arts. They primarily create "how-to" style videos and shorts focused on crafts, drawing, and DIY projects. They share their creations across YouTube and Instagram, with a strong emphasis on YouTube videos and shorts. A recent example is their "Happy new 🔥 year/ fire card" video, which garnered nearly 35,000 views with a creative and engaging visual. They're great at tapping into trending events like Republic Day, as seen in their recent shorts, although these had lower engagement rates. Their content stands out because of its simplicity, clear instructions, and focus on accessible materials.

Why They're Great & Where They Can Grow

Zany Art and Craft shines with their accessible DIY tutorials, creative use of trending topics, and consistent content creation. To boost growth, they could experiment with longer-form content on YouTube, diving deeper into techniques or project inspiration. Collaborating with other crafting influencers could also introduce their channel to a wider audience.

Bottom Line

Brands looking to connect with a highly engaged crafting community should definitely consider partnering with Zany Art and Craft. For Zany Art and Craft, focusing on audience interaction and experimenting with new content formats could be the key to reigniting growth.