WorldStar Hip Hop / WSHH

Overview

WorldStar Hip Hop, or WSHH, is a name synonymous with raw, unfiltered hip-hop culture. They are a leading curator of street-level content, from viral fights to up-and-coming music videos, all packaged with a distinctive edge. Primarily dominating Instagram with a massive 86.2 million+ followers, WSHH is a cultural touchstone for a generation glued to their screens. Despite their massive reach, they currently hold a global ranking of #3,307, showing there's always room to grow, even at the top.

Performance At A Glance

Okay, let's break down the numbers. While WSHH boasts a huge following, their growth has plateaued recently, showing a slight decrease of -0.02% over the last week and month, and -0.13% over the last 90 days. They're still a major player, ranking high in the USA (#680) and for English-speaking creators (#1,639). Their fans are pretty engaged, with an average engagement rate of 2.81%. CreatorDB gives them a score of 67/100, which means they're doing a solid job, but there's definitely potential to boost that score even higher!

What They Create

WSHH is all about short, punchy video content. They dabble across platforms, but are most active on YouTube with 610 videos and 190 Shorts, and Instagram with 1 post and 10 Reels. They showcase everything from hard-hitting hip-hop music videos to viral moments, effectively capturing the pulse of the streets. Looking at their recent posts, Tina (HoodCelebrityy) Ft. Stonebwoy - ‘Third World’ music video absolutely blew up with over a million views, while other videos like DatzJappa - Life Of Sin (Official Music Video) also performed well, racking up impressive views and engagement. What makes their content stand out is its rawness and authenticity – it's real life, unedited.

Why They're Great & Where They Can Grow

WSHH excels at tapping into the zeitgeist, knowing exactly what their audience wants to see. They are masters of curation, finding and showcasing content that's both shocking and entertaining. Their strong brand recognition is undeniable. However, they could explore more interactive content like polls and Q&As on Instagram to reignite growth and boost engagement. Leaning into trends and challenges on TikTok could also introduce them to a new, younger audience.

Bottom Line

For brands looking to tap into youth culture, WSHH offers a direct line to a massive and engaged audience. For WSHH, focusing on consistent content creation, exploring new formats, and actively engaging with their community could be the key to reversing the growth trend and solidifying their position as a top-tier content powerhouse.