Mohit Chhikara

Overview

Mohit Chhikara is carving out a space for himself in the digital world, captivating over 2.3 million followers across YouTube and Instagram. While primarily a YouTube creator, Mohit shares glimpses into his life through vlogs, short videos, and engaging content that resonates with a diverse audience. His global ranking puts him in the top 99% of creators worldwide, a testament to his growing influence and reach, particularly within India and among English-speaking audiences.

Performance At A Glance

Mohit has a large and active audience, but his growth has seen a slight dip recently. While his 90-day growth shows a healthy 3.77% increase, the last 7 and 30 days have shown a minor decline. He holds impressive rankings globally, within India, and among English-language creators, placing him in the top 2% in each category. His fans are super engaged with his content, boasting an average engagement rate of 13.76%, which is really strong! His CreatorDB score is 64/100, suggesting there's room to further optimize his content strategy.

What They Create

Mohit's content spans entertainment, gaming, and everyday life, largely focusing on vlogs. He primarily uses YouTube videos and Shorts to connect with his audience, with a smaller presence on Instagram through posts and Reels. His recent Shorts highlight moments from his life, often centered around his relationship. For example, "If you know, you know. #mohit" garnered over 1.7 million views, showcasing his ability to create relatable and engaging content. His Shorts often feature trending sounds and relatable situations, which explains their success.

Why They're Great & Where They Can Grow

Mohit excels at creating relatable and engaging content, particularly on YouTube Shorts. His strong average engagement rate shows he connects well with his audience. He also does a great job of incorporating trending sounds and topics into his videos, keeping his content fresh and relevant. An exciting opportunity for Mohit could be to expand his presence on Instagram through more frequent and diverse posts and Reels. Collaborating with other creators in similar niches could also help boost his growth.

Bottom Line

Mohit Chhikara is a talented creator with a dedicated following. For brands, he offers access to a highly engaged audience, particularly in India. For Mohit, focusing on consistent content creation and exploring new avenues for audience engagement on Instagram could lead to even greater success.