Exi

Overview

Exi is a verified Spanish-speaking content creator based in Spain, captivating a massive audience of over 9.3 million followers across YouTube, Instagram, and TikTok. While YouTube is their primary platform, where they share a diverse range of videos, Exi's content resonates with a broad audience. Despite currently holding a global rank of #84,832, which places them in the top 100% of creators, their engaging style and relatable content keep fans coming back for more. Exi's strength lies in connecting with viewers through a blend of entertainment, travel, music, and relatable everyday moments.

Performance At A Glance

Exi's audience is huge, but their growth has slowed recently, showing a slight decrease of -0.02% over the last 30 days. While their global, country, and language rankings place them in the top 100%, there's room to climb! The good news? Their fans are super engaged with their content! With an average engagement rate of 6.04%, it's clear Exi knows how to keep viewers interested. Their CreatorDB score of 86/100 is also impressive, indicating a strong overall performance based on factors like audience size, engagement, and content quality.

What They Create

Exi's content is all about variety! They create everything from vlogs about their daily life to comedy sketches and gaming videos, especially focusing on Fortnite and other battle royale games. You'll find them sharing longer videos on YouTube, short-form content on TikTok, and snapshots of their life on Instagram. A recent successful video, "EL RESULTADO FINAL DE NUESTRA CASA AMUEBLADA! Exi" (The final result of our furnished house!), garnered over 90,000 views, showcasing their talent for capturing life's milestones. Another engaging video is "Welcome to Our New Home! We've moved", which allows followers to be part of their life's journey. Exi's ability to blend relatable personal experiences with trending topics makes their content stand out.

Why They're Great & Where They Can Grow

Exi's strengths lie in their versatility, strong engagement with their audience, and ability to connect with viewers on a personal level. They excel at creating relatable content that resonates with a broad demographic. Opportunities for growth could include experimenting more with YouTube Shorts to boost visibility and exploring collaborations with other Spanish-speaking creators to tap into new audiences.

Bottom Line

For brands, Exi offers access to a large and engaged Spanish-speaking audience, making them a valuable partner for campaigns targeting this demographic. For Exi, focusing on consistent posting and exploring new content formats could help reignite growth and further solidify their position in the creator landscape.