Ed Sheeran

Overview

Ed Sheeran, the global superstar singer-songwriter, isn't just topping the music charts; he's also a major player in the digital world. With a massive 126+ million followers across platforms, primarily on YouTube, Ed’s reach is undeniable. He’s a true global phenomenon, ranking among the top creators worldwide (#1,370 globally) and within the UK (#36). His ability to connect with audiences through heartfelt lyrics and catchy melodies translates seamlessly to his online presence.

Performance At A Glance

While Ed Sheeran's following is enormous, recent growth has been slightly negative, showing a slight dip of -0.02% over the last 30 days. However, looking at the bigger picture, he's seen a positive bump of 0.40% over the last 90 days, indicating long-term stability. His ranking is excellent, showing his continued relevance. His fans are pretty engaged, too! With an average engagement rate of 3.43%, his content is clearly resonating. CreatorDB gives him a score of 67/100, suggesting room for improvement, but still a solid performance given his scale.

What They Create

Ed’s content is all about music, naturally! He shares everything from official music videos and live performances to behind-the-scenes glimpses of his life and tours. He's active on YouTube with both regular videos (515) and Shorts (164) and also uses Instagram and TikTok to connect with his fans. A recent highlight is his "Mathematics Tour Wrap Up" video, giving fans a heartfelt thank you for the amazing 3.5 years. Another popular short features him collaborating with Wheatus to raise money for The Bowery Mission, showcasing his charitable side.

Why They're Great & Where They Can Grow

Ed’s strengths lie in his authentic connection with fans, his consistently high-quality music content, and his knack for creating engaging visuals. To level up his game, he could explore more interactive content like Q&As or live streams to boost engagement. Focusing on YouTube Shorts with more frequent uploads could capitalize on the platform's algorithm and reach a wider audience.

Bottom Line

For brands, Ed Sheeran is a fantastic partner due to his massive reach and genuine connection with fans. For Ed himself, experimenting with new content formats and increasing short-form video output could lead to even greater engagement and growth.