Sherby

Overview

Sherby is a verified Brazilian content creator dominating the gaming scene, especially within the world of Fortnite! Primarily focused on YouTube, Sherby entertains a massive audience of over 4 million followers with engaging videos and shorts. While they've built a substantial following, their current global ranking sits at #342,965, placing them in the top 98% of creators. Sherby's content revolves around highlighting the best strategies, tips, and tricks for Fortnite, making them a go-to resource for players looking to level up their game.

Performance At A Glance

Sherby has built a massive audience of over 4 million followers, which is really impressive! However, it's worth noting that they've experienced a slight dip in growth recently, around -0.25% over the last month. Despite this, their engagement rate is a solid 4.78%, meaning their fans are super engaged with their content. Globally, they rank in the top 98% of all creators, and in Brazil, they’re in the top 96%. CreatorDB gives them a score of 61/100, which indicates there's still room to optimize their content and strategy for even greater impact.

What They Create

Sherby's bread and butter is creating gaming content, specifically Fortnite highlights, PVP battles, and tips on earning XP quickly. They utilize a mix of YouTube videos and Shorts, with a smaller presence on Instagram Reels. For example, one of their recent videos, "Novo Mapa De XP que Ganhei 301 Mil De XP Em Poucos Minutos Na Temporada 1 Do Capítulo 7 no Fortnite" (New XP Map Where I Gained 301k XP in Minutes!), garnered over 1,500 views and plenty of likes, showing their audience is hungry for those XP-boosting secrets. Their content stands out because it's practical, actionable, and delivered in Portuguese, catering to a specific and dedicated audience.

Why They're Great & Where They Can Grow

Sherby excels at providing valuable, game-specific content that resonates with their audience, especially those looking for tips and tricks in Fortnite. They also do a great job leveraging both long-form videos and short-form content to cater to different viewing preferences. A fantastic opportunity would be to explore collaborations with other Brazilian gaming influencers or even translate some of their best-performing videos into English to reach a broader audience!

Bottom Line

For brands looking to tap into the Brazilian gaming market, Sherby presents a valuable opportunity. For Sherby, focusing on reversing the recent follower decline by experimenting with new content formats or community engagement strategies could unlock even greater potential.