Toto's Store

Overview

Toto's Store is captivating a global audience with their ASMR and DIY content on YouTube. Hailing from Vietnam, they've built a loyal following of over 1.33 million subscribers with their soothing sounds and creative crafting. While not yet verified, Toto's Store is making waves, currently ranked in the top 98% of all YouTube channels globally (around #51,935) and within the top 99% in Vietnam (#911). Toto's Store offers a unique blend of relaxation and creativity.

Performance At A Glance

Toto's Store is experiencing solid growth, with a 2.31% increase in subscribers over the last month, and a whopping 9.92% jump over the past 90 days, demonstrating consistent upward momentum. Their global and regional rankings are respectable, showing they're reaching a significant audience. While their average engagement rate is currently at 0.00%, this is likely a data error, as recent videos show much higher engagement. Their CreatorDB score of 66/100 indicates room for improvement, but also highlights existing strengths that can be leveraged.

What They Create

Toto's Store primarily focuses on ASMR and DIY content, delivered through a mix of longer YouTube videos and shorter, snackable Shorts. They specialize in creating immersive experiences, often showcasing the satisfying sounds of packing orders, unboxing items, and organizing spaces. One of their recent popular videos, "🎁 ASMR - Packing 📦 Gói hàng ~ No.108," features the gentle sounds of packaging, visuals of neatly arranged items, and the overall relaxing experience of ASMR, garnering over 1,400 views. The mix of ASMR and practical tasks is a winning formula.

Why They're Great & Where They Can Grow

Toto's Store excels at: 1) Tapping into the popular ASMR trend. 2) Creating visually appealing and relaxing content. 3) Consistently posting Shorts to maintain audience engagement.

An exciting opportunity for them would be to collaborate with other ASMR creators or brands related to packaging, stationery, or organization. They could also explore adding voiceovers or storytelling elements to their longer videos to further connect with their audience.

Bottom Line

For brands looking for a unique influencer in the ASMR or DIY space, Toto's Store offers access to a large and growing audience. For Toto's Store, focusing on collaborations and experimenting with new content formats could significantly boost their CreatorDB score and overall reach.