Trixie Mattel

Overview

Trixie Mattel, the queen of pink plastic and hilarious commentary, is a major force in the online world! Known for her sharp wit, iconic makeup skills, and down-to-earth personality, Trixie has carved out a unique space for herself, primarily on YouTube. With over 2.8 million followers and a global ranking in the top 99% of creators, Trixie's influence is undeniable. She's not just a drag queen; she's a businesswoman, musician, and all-around entertainer.

Performance At A Glance

Trixie's audience is massive and continues to expand, although recent growth has been relatively stable. While her 30 and 90-day growth show positive trends, the past week has seen almost no change. Her global and country rankings place her in the top 99% of content creators, proving her wide appeal. Her fans are super engaged with her content, clocking in an average engagement rate of 2.84%. Her CreatorDB score is 63/100, indicating a solid online presence with room for further optimization.

What They Create

Trixie's content is a vibrant mix of entertainment, how-to's, and beauty tutorials, leaning heavily into her iconic drag persona. She uses various formats, including full-length YouTube videos, Shorts, and Instagram posts & Reels. A recent standout is her video "How to Get on RuPaul's Drag Race! | Trixie's Top Tips," which garnered over 200,000 views and a strong engagement rate, showing her expertise and connection with aspiring queens. Her Shorts also perform well, with "TikTok Awards fail" racking up over 150,000 views and an impressive 8.62% engagement. Her content stands out because it's authentic, funny, and always uniquely Trixie.

Why They're Great & Where They Can Grow

Trixie excels at connecting with her audience through humor, relatability, and genuine passion. She's a master of self-promotion and has built a strong personal brand. Her consistent output and diverse content formats keep things fresh. An exciting opportunity would be to explore more collaborations with other creators, especially in the beauty or comedy space. She could also leverage her music background even further by incorporating more original songs or performances into her videos.

Bottom Line

For brands, Trixie Mattel offers a unique opportunity to reach a highly engaged and diverse audience. For Trixie, focusing on consistent short-form content and strategic collaborations could help boost growth and further solidify her position as a top content creator.