Lil Peep

Overview

Lil Peep, a name synonymous with the emo-rap revolution, continues to resonate deeply with fans worldwide even after his passing. Primarily on YouTube, where he boasts a massive 20 million+ following, Lil Peep's music and videos capture a raw vulnerability and unique blend of genres that solidified his place in music history. While ranked within the top 100% of creators globally, his enduring influence far surpasses these metrics, making him a cultural icon whose impact is still felt today.

Performance At A Glance

Even now, Lil Peep's legacy continues to grow, though at a slower pace. While the 30-day growth is a modest 0.07%, it shows his music still has an audience. Although ranked in the top 100% globally, his dedicated fanbase is clearly super engaged with his content, with an impressive average engagement rate of 7.68%. This translates to an average of 780,681 views per video, showing the enduring appeal of his music. CreatorDB gives him a solid score of 81/100, reflecting the overall strength and consistency of his online presence.

What They Create

Lil Peep's channel is a treasure trove of his music, primarily music videos and official audio releases. He had a good mix of content across platforms, including 40 YouTube videos, a few YouTube shorts, and posts and reels on Instagram. Recent releases like "Lil Peep - love letter (Official Audio)", racking up over 600,000 views, showcases his signature blend of melancholic lyrics and catchy melodies. His music videos, like "Lil Peep & Bexey - Repair (Official Video)", offer a glimpse into his artistic vision and collaborations. The raw emotion and honest storytelling are what made his content so captivating.

Why They're Great & Where They Can Grow

Lil Peep's strength lies in his authenticity, his genre-bending sound, and the emotional connection he forged with his audience. Opportunities to further amplify his legacy could include releasing behind-the-scenes footage, previously unreleased tracks, or even animated versions of his music videos to reach new demographics. Collaborations with contemporary artists inspired by his work could also introduce his music to a fresh audience.

Bottom Line

For brands looking to align with an artist who represents authenticity and emotional depth, Lil Peep's channel offers a unique opportunity. The estate could consider curating playlists and themed content to further engage his existing fanbase and introduce new listeners to his music.