Architectural Digest

Overview

Architectural Digest (AD) isn't just about houses; it's about homes, history, and the people who shape them. This iconic brand brings stunning architectural design and interior inspiration to over 20.5 million followers, primarily on Instagram. AD is a gateway to celebrity homes, historical architecture, and design trends, making them a go-to source for anyone interested in the art of living. While their global ranking sits at #108,823, it's their influence in the design world that truly sets them apart.

Performance At A Glance

Architectural Digest boasts a massive audience, and they're growing steadily! While their recent growth is at 0.47% over the last 30 days, showing good momentum. Their global and regional rankings, while in the top 100%, indicate room for improvement compared to their engagement. Speaking of engagement, their fans are super engaged with their content, clocking in an average engagement rate of 2.63%. This means people aren't just passively scrolling; they're liking, commenting, and sharing. Their CreatorDB score of 79/100 reflects a solid overall performance, balancing audience size, engagement, and content quality.

What They Create

Architectural Digest serves up a visually stunning feast of content across multiple platforms. On YouTube, you'll find everything from full-length home tours to deep dives into design history. But their Instagram is where they really shine, offering a constant stream of beautiful photos and short, engaging Reels. Recently, their shorts featuring celebrity homes, like "Taking a Moment to Admire Vanessa Hudgens' House," which garnered over 125,000 views, have performed exceptionally well. Their content stands out because it's both aspirational and educational, blending celebrity allure with expert insights.

Why They're Great & Where They Can Grow

AD excels at leveraging its brand recognition, producing high-quality visuals, and tapping into the celebrity fascination. They're masters of the short-form video, capturing attention quickly with glimpses into luxurious spaces. An exciting opportunity could be to further leverage interactive elements within their Instagram stories, such as polls and quizzes, to boost engagement. Also, expanding their presence on TikTok could introduce their content to a younger demographic.

Bottom Line

For brands looking to align with sophisticated taste and design expertise, Architectural Digest is a perfect partner. For AD, doubling down on interactive content and expanding onto platforms like TikTok could unlock even greater growth and engagement.