MILYHYA

Overview

MILYHYA is a verified Indonesian-speaking creator from Japan making waves, primarily on YouTube, with a whopping 6.2 million followers! They've carved out a unique space in the gaming and entertainment world, blending humor, gameplay, and even a touch of animal cuteness into their content. Ranking within the top 99% of creators globally, MILYHYA's comedic take on gaming, especially titles like PUBG and Valorant, has clearly struck a chord with audiences.

Performance At A Glance

MILYHYA's audience is HUGE, and while their growth has been steady over the last few months (almost 1% in the last 90 days), there's definitely room to accelerate! They’re in the top 99% of creators both globally and within Japan, which is seriously impressive. Their fans are super engaged with an average engagement rate of 1.79% – that means people are really reacting to their content. CreatorDB gives them a score of 77/100, indicating strong overall performance with potential for even more growth.

What They Create

MILYHYA's content is a fun mix of gaming, comedy, and even some adorable pets! They primarily post YouTube videos, but also dabble in YouTube Shorts and Instagram Reels/Posts. They're known for their hilarious gameplay montages and commentary, particularly around games like PUBG, Valorant, and now even exploring new titles like Marvel Rivals and Blood Strike. Take, for example, their recent video "PUBGM Indonesia - PUBG tapi ada M nya" (PUBG Indonesia - PUBG but there's an M), which racked up over 3 million views with an almost 4% engagement rate! Or "Valorant Indonesia - Charmander, Live Tio, Pengaturan Skor" (Valorant Indonesia - Charmander, Live Tio, Score Settings) which garnered over 4 million views! MILYHYA's ability to inject humor and relatable scenarios into their gaming content is what makes them so appealing.

Why They're Great & Where They Can Grow

MILYHYA excels at creating engaging gaming content with a strong comedic element. Their consistent upload schedule and ability to connect with their audience through relatable humor are clear strengths. They also do a great job of exploring new game titles to keep things fresh. An exciting opportunity would be to collaborate with other Indonesian-speaking gaming creators to reach an even wider audience. Exploring more short-form content (YouTube Shorts and Instagram Reels) could also help boost visibility and attract new followers.

Bottom Line

MILYHYA is a fantastic partner for brands looking to reach the Indonesian-speaking gaming community. For MILYHYA themselves, focusing on collaborations and diversifying content formats could be the key to unlocking even greater growth and solidifying their position as a top creator.