BASTILLEvideos

Overview

BASTILLEvideos is the official YouTube channel for Bastille, the British indie-pop band known for their infectious melodies and thought-provoking lyrics. With a massive following of over 4.3 million fans, BASTILLEvideos brings the energy of their music and live performances directly to their audience. Ranked in the top 99% of YouTube channels globally, they offer a behind-the-scenes look at the band, snippets of their daily life, and of course, their incredible music. Based in Spain, they connect with fans worldwide through their English-language content.

Performance At A Glance

BASTILLEvideos boasts a large and loyal fanbase, but their growth is currently experiencing a slight dip in the short term. Over the last 30 days, they've seen a modest growth of 0.14%, and over 90 days, a more substantial 0.79%. Their global ranking places them in the top 99% of all YouTube channels (#336,083). Their Spanish ranking is also impressive, in the top 94% at #2,599. The best part? Their fans are super engaged with their content, with an average engagement rate of 5.43%! This is reflected in their strong CreatorDB score of 80/100, indicating a well-managed and engaging channel.

What They Create

BASTILLEvideos offers a mix of content, including official music videos, live performances, behind-the-scenes glimpses, and lyric videos. They utilize different formats, from full-length YouTube videos and shorts to Instagram posts and reels, and even TikToks. A standout recent video is "Bastille - SAVE MY SOUL (Official Lyric Video)," which has garnered over 125,000 views and showcases their signature sound with captivating visuals. Another highlight is the short video "Last Pompeii of the tour", offering a glimpse into their tour life. What makes their content stand out is the combination of high-quality music production with authentic glimpses into the band's world, creating a personal connection with their fans.

Why They're Great & Where They Can Grow

Bastille excels at creating high-quality music videos, engaging with their fans through behind-the-scenes content, and maintaining a consistent brand identity across platforms. An exciting opportunity for them would be to lean more into interactive content, like Q&A sessions or live streams, to further boost engagement. Another idea could be creating more content tailored specifically for TikTok, capitalizing on trending sounds and challenges to reach a broader audience.

Bottom Line

For brands looking to partner with a well-established music act with a highly engaged fanbase, BASTILLEvideos is a fantastic option. For Bastille, focusing on short-form content and actively engaging with their audience through interactive formats could significantly boost their growth and engagement rates.