Santos Futebol Clube

Overview

Santos Futebol Clube, or Santos FC, is more than just a football club; they're a cultural institution, especially in Brazil! With a massive following of over 17.3 million fans on Instagram, their primary platform, they bring the passion and excitement of Brazilian football to a global audience. Ranked within the top 1% of Instagram accounts globally and in Brazil, Santos FC is a powerhouse in the sports content world, delivering daily doses of football action.

Performance At A Glance

Santos FC boasts a huge and rapidly expanding digital fanbase! They're growing at a healthy clip, with nearly 3% growth in the last 90 days alone. Their dedicated fans are super engaged with their content, resulting in an impressive average engagement rate of nearly 8%. This high level of interaction has earned them a CreatorDB score of 98 out of 100, showing that they are doing all the right things to keep their audience entertained and coming back for more.

What They Create

Santos FC serves up a mix of exciting content, from behind-the-scenes training footage to match highlights and player interviews. They use a variety of formats, including YouTube videos and shorts, and TikTok videos to reach fans wherever they are. A recent YouTube video titled "SANTOS FC FAZ ÚLTIMO TREINO ANTES DE ENFRENTAR O GUARANI PELO PAULISTÃO" gives fans an inside look at the team's preparations, while a short featuring Neymar Jr. at a media day generated over 20,000 views and shows the club's connections to football legends. What sets their content apart is its authenticity and direct link to the heart of the club, giving fans a real sense of belonging.

Why They're Great & Where They Can Grow

Santos FC excels at bringing fans closer to the action, leveraging their rich history and current stars. They are also great at using short-form video to capture attention quickly and drive engagement. One exciting opportunity would be to collaborate more with former players and legends to create nostalgic content. Another would be to expand their TikTok presence, tapping into a younger demographic and showcasing the club's vibrant culture through trends and challenges.

Bottom Line

For brands looking to connect with a passionate football fanbase in Brazil and beyond, Santos FC is a winning partnership. For Santos FC, focusing on interactive content like Q&As with players and behind-the-scenes polls could further amplify their already impressive engagement.