Overview

REACT is a well-established entertainment creator, best known for their reaction videos on YouTube. With a massive following of over 22 million subscribers, REACT has carved out a niche by showcasing people of all ages reacting to viral videos, challenges, and pop culture moments. While ranked within the top 99% of creators globally at #202,632, their engaging content and relatable format have made them a go-to source for lighthearted entertainment for viewers worldwide.

Performance At A Glance

While REACT boasts a huge audience, their growth rate has been slightly negative in the past month, with a -0.01% decrease. They hold a solid position in the rankings, placing in the top 100% in the US and top 99% among English-speaking creators. Their fans are pretty engaged, with an average engagement rate of 4.12% across their content. Their CreatorDB score of 84/100 indicates a strong overall performance, suggesting they're doing a lot right in terms of content quality and audience retention.

What They Create

REACT primarily focuses on reaction-based content, covering everything from viral trends to musical artists and internet challenges. They utilize a mix of YouTube videos and Shorts, along with occasional Reels on Instagram and TikTok videos. One of their recent videos, "Siblings Rate The Funniest Sibling Fights On The Internet!" garnered over 56,000 views and a strong 5.78% engagement rate, showcasing their knack for tapping into relatable and humorous content. They also experiment with nostalgia-driven Shorts, like "Throwback on throwback!! #nostalgia," which generates solid, if not stellar, engagement.

Why They're Great & Where They Can Grow

REACT excels at creating easily digestible, relatable content that appeals to a broad audience. Their consistent posting schedule and familiar format keep viewers coming back for more. To boost growth, REACT could explore more collaborations with up-and-coming creators or expand into more trending challenges. Diving deeper into niche reaction content (e.g., specific video game reactions, obscure internet trends) could also attract new viewers.

Bottom Line

REACT is a great partner for brands looking to tap into a large and engaged audience, particularly those targeting younger demographics. To level up their game, REACT could benefit from experimenting with new content formats and collaborations to reignite growth and stay ahead of the ever-evolving trends.