Overview

Multishow is a Brazilian entertainment powerhouse, bringing all the drama, comedy, and highlights from the world of TV and pop culture straight to your screens. Primarily dominating Instagram with a massive following of over 30.4 million, they're the go-to source for Brazilians wanting to stay in the loop. While ranked #14,277 globally, Multishow holds a solid position in Brazil and within the Portuguese-speaking community. They offer a front-row seat to the latest trends, making them a must-follow for anyone wanting to stay connected.

Performance At A Glance

Multishow boasts a huge audience and they're steadily growing, adding about 0.62% to their follower count each month. That's a lot of new fans! While their global ranking could be higher, they’re a strong presence in Brazil and amongst Portuguese speakers. Their fans are super engaged with their content, resulting in an average engagement rate of almost 3%. However, their CreatorDB score of 33/100 suggests there's room to boost their overall platform strategy.

What They Create

Multishow is all about bite-sized entertainment, primarily focusing on short-form video content. Their content centers around TV shows, especially "Big Brother Brasil" (BBB), and incorporates comedy and highlights. A recent example is their short, "Resumiu minha vida, sabe? 😂 #BBB26 | BBB 26 | Multishow | #Shorts" which humorously captures relatable life moments connected to the show. Another popular example is "O líder Alberto Cowboy fala sobre sua relação com Pedro! | BBB 26 | Multishow | #Shorts", where they highlight key relationships within the show. They use a mix of trending sounds, relatable clips, and engaging captions to keep their audience hooked. The fast-paced and easily digestible nature of their content is a major draw.

Why They're Great & Where They Can Grow

Multishow excels at capitalizing on trending topics and creating highly shareable content, particularly around popular TV programs. Their consistent focus on short-form video is also a winning strategy. One exciting opportunity for them would be to collaborate with other Brazilian creators to broaden their reach. They could also explore creating more interactive content, like polls and Q&A sessions, to further boost engagement.

Bottom Line

Brands looking to tap into the Brazilian entertainment scene should definitely consider partnering with Multishow. For Multishow themselves, focusing on improving their CreatorDB score by diversifying content formats and increasing audience interaction would be a smart move to reach an even bigger audience.