The Landers

Overview

The Landers are a verified musical force hailing from India, primarily rocking the Instagram scene with a massive following of over 1 million fans! They're all about music, specifically Punjabi songs with a modern twist. While their global ranking sits at #605,838, placing them in the top 96% of creators worldwide, their unique blend of sound and style makes them a standout voice in the Indian music landscape. They're not just making music; they're building a vibrant community.

Performance At A Glance

Okay, let's talk numbers! The Landers have a huge fanbase – over a million strong! While their follower count has seen slight dips recently (a -0.03% decrease over the last 30 days), they're still holding strong. Globally, they're in the top 96% of creators, but within India, they're shining even brighter, ranking in the top 94%. Their fans are super engaged with their content, boasting an average engagement rate of 1.73%. Their CreatorDB score is a solid 79/100, which means they're doing a great job creating engaging and consistent content.

What They Create

The Landers are all about music! Think catchy Punjabi tunes, often with a modern, danceable beat. They primarily share their music through videos on YouTube, with some shorter format content in YouTube Shorts, and then complement this with posts and reels on Instagram. Take their recent track "Gustakhiyan," for example. It's racked up over 1.5 million views, proving their ability to create viral-worthy hits. They also share official music videos and remixes, tapping into the Bollywood scene and exploring cultural themes relevant to their audience. What makes their content stand out is the blend of traditional Punjabi music with contemporary sounds and visuals, creating a unique and appealing experience.

Why They're Great & Where They Can Grow

The Landers are fantastic at creating catchy, modern Punjabi music that resonates with a large audience. Their strong engagement rate suggests they're building a loyal fanbase. They're also doing a great job of leveraging multiple platforms to share their music.

An exciting opportunity for The Landers would be to explore collaborations with other creators in the dance and lifestyle space, broadening their reach. They could also focus on creating more short-form content (reels, shorts) to capitalize on the current social media trends and boost their growth rate.

Bottom Line

For brands looking to tap into the vibrant Indian music scene, The Landers are a solid bet. For The Landers themselves, focusing on consistent short-form content and strategic collaborations could unlock even greater growth and engagement.