Overview

Grammy Big is a significant force in Thailand's digital music scene, captivating nearly 8 million followers across YouTube and Instagram. Primarily focusing on YouTube, Grammy Big curates and shares a wide array of Thai music content, including popular hits and longplays, especially within the luk thung (Thai country music) genre. Their ability to connect listeners with familiar favorites and introduce them to new sounds makes them a go-to destination for Thai music lovers. Holding a country rank of #51, Grammy Big's influence is undeniable, making them a notable presence in Thailand's online landscape.

Performance At A Glance

Grammy Big boasts a massive audience of nearly 8 million followers, and they're steadily growing! While their 30-day growth is at 0.49%, their growth over the past 90 days is a solid 2.67%, showing consistent upward momentum. Their engagement rate sits at a healthy 2.95%, meaning their fans are super engaged with what they're posting. Although their CreatorDB score is 49/100, indicating room for improvement, their strong ranking within Thailand (Top 100% at #51) and their language ranking (Top 100% at #46) show they're resonating well with their target audience.

What They Create

Grammy Big is all about the music! They primarily share luk thung music, remixes, and ambient tracks through YouTube videos and Shorts, and a smaller number of Instagram Reels. They upload a large number of videos (716) and Shorts (62) to Youtube. Recent content includes longplays featuring popular luk thung songs and quick Shorts spotlighting individual hits. For example, their "กินข้าวหรือยัง - #ต่ายอรทัย #เพลงลูกทุ่ง #playlist #grammybig" Short, featuring ต่าย อรทัย, has garnered over 8,851 views, proving the power of leveraging popular artists and trending hashtags. Their content stands out due to its focus on curated playlists and highlighting the artists behind the music.

Why They're Great & Where They Can Grow

Grammy Big excels at curating engaging playlists, leveraging popular Thai music artists, and using relevant hashtags to boost visibility. They also have a strong grasp of their audience's preferences, delivering content that resonates within the luk thung genre. An exciting opportunity would be to collaborate directly with artists to create exclusive content, such as behind-the-scenes footage or interviews. Exploring interactive content formats, like polls asking fans to vote for their favorite songs, could also boost engagement.

Bottom Line

Grammy Big is a fantastic partner for brands looking to connect with Thai music lovers. For Grammy Big themselves, focusing on higher production value for their Shorts or diversifying their content formats could further enhance their appeal and CreatorDB score.