MASHINATORY

Overview

MASHINATORY is your go-to creator for a wild ride into the world of custom vehicles and cutting-edge automotive technology! This verified creator, primarily on YouTube, brings a unique blend of Russian commentary and American car culture to over 1.2 million followers. From jaw-dropping builds to in-depth explorations of automotive design, MASHINATORY offers a captivating look behind the scenes. While their global ranking sits at #960,899, placing them in the top 94% of creators, their passion and unique content make them a standout voice in the automotive space.

Performance At A Glance

While MASHINATORY's follower count is holding steady, the real story is the engagement. Their fans are super engaged with their content, boasting an impressive average engagement rate of 5.86%! That means people aren't just watching, they're liking, commenting, and sharing the automotive love. Their videos pull in an average of 332,330 views, showing they're hitting the mark with their audience. CreatorDB gives them a score of 80/100, highlighting their strong performance and potential for even more growth. While there's no recent growth in followers, their content is clearly resonating with a dedicated audience.

What They Create

MASHINATORY dives deep into the world of autos & vehicles, how-to's & style. You'll find a mix of long-form YouTube videos, a few YouTube Shorts, and a sprinkling of Instagram posts and Reels. They primarily focus on topics like technology design and machinery, often with a vlog-style personal touch. Take, for example, their video "Новая ВОЛГА 2025. Новый цвет. Покраска" (New Volga 2025. New Color. Painting), which snagged over 334,000 views and 19,000 likes, showcasing their passion for unique and interesting projects. Then there's "LAMBOTRUCK. First ski jump!!!" which got great engagement and is quite literally eye-catching. MASHINATORY's content blends technical expertise with a fun, engaging personality.

Why They're Great & Where They Can Grow

MASHINATORY excels at:

• Unique Project Selection: Focusing on custom builds and interesting vehicles sets them apart.
• High Engagement: Their existing audience is clearly passionate about their content.
• Russian Language Niche: Catering to a specific linguistic audience within the automotive space.

To really take things to the next level, MASHINATORY could explore:

• Collaborations: Partnering with other creators in the automotive or DIY space could expose them to new audiences.
• Short-Form Content Strategy: Capitalizing on YouTube Shorts and Instagram Reels with more frequent, snackable content could boost visibility and attract new followers.

Bottom Line

For brands looking to connect with a passionate automotive audience, MASHINATORY is a fantastic partner. For MASHINATORY, focusing on a consistent short-form content strategy and exploring collaborations can open up new avenues for growth and solidify their position in the automotive creator landscape.