Finnegan's Garage

Overview

Finnegan's Garage is where automotive dreams – and sometimes nightmares – come to life! This YouTube-centric creator brings a raw, unfiltered look into the world of car builds, repairs, and the never-ending quest for automotive perfection (or at least functionality!). With a dedicated following of over 1.8 million subscribers, Finnegan's Garage takes viewers on a wild ride through project vehicles, custom automotive work, and the occasional luxury car adventure. While currently ranked within the top 99% of creators globally, they're carving out a unique space in the crowded automotive content landscape.

Performance At A Glance

While Finnegan's Garage boasts a large following, their growth has seen a slight dip recently, with a negative growth rate of -0.03% in the last month. However, a positive 90-day growth of 0.54% hints at a longer-term upward trend. They rank within the top 99% of YouTube channels worldwide and in the US, and their fans are pretty engaged, with an average engagement rate of 2.55%. Their CreatorDB score is a solid 79/100, showing they're doing a lot right in terms of content quality and consistency.

What They Create

Finnegan's Garage serves up a mix of long-form YouTube videos and short, snappy content on both YouTube and Instagram. They're all about documenting the journey, from sourcing the "cheapest mini-truck I could find at an auction" (which racked up over 329,000 views!) to tackling tricky repairs like "How We Cured a Nasty Driveshaft Vibration in Our New Mini-Truck" (almost 160,000 views and a stellar 9.86% engagement rate!). Their content stands out because of its authenticity and relatable approach to automotive projects. It's not just about the finished product; it's about the struggles, the solutions, and the humor along the way.

Why They're Great & Where They Can Grow

Finnegan's Garage excels at:

• Authenticity: Their raw and unfiltered approach resonates with viewers who appreciate the real-world challenges of automotive work.
• Project-Based Content: The focus on specific vehicle projects provides a compelling narrative and keeps viewers invested.
• Relatability: They make complex topics accessible and engaging for a broad audience, not just seasoned mechanics.

Opportunities for growth could include:

• Deeper Instagram Integration: Leveraging Instagram more strategically with behind-the-scenes content and community engagement could boost their presence on that platform.
• Collaborations: Partnering with other automotive creators could expose their channel to new audiences.

Bottom Line

For brands looking to connect with a passionate automotive audience, Finnegan's Garage offers a great opportunity. For Finnegan's Garage themselves, continuing to focus on authentic storytelling and exploring new avenues for audience engagement will be key to continued success. Perhaps leaning into the recent high engagement rates on longer form content would be beneficial.