Overview

Shama Art is a talented creator specializing in the beautiful and intricate world of Mehndi design. With a strong focus on their YouTube channel, they share easy-to-follow tutorials, stylish designs, and compilations that cater to both beginners and experienced artists. Their channel has garnered a massive following, boasting over 2 million subscribers. While their global ranking is in the top 98% at #311,773, their dedication to Mehndi art has carved them a significant niche within the online crafting community. They're a go-to resource for anyone looking to learn or find inspiration for their next Mehndi creation.

Performance At A Glance

Shama Art has built a significant audience of over 2 million followers, but their growth has seen a slight dip recently, showing a -0.04% decrease over the last 30 days, although their 90 day growth is still positive at 1.79%. They rank in the top 97% of creators in India, showing strong engagement within their region. Their fans are pretty engaged, with an average engagement rate of 0.92%. CreatorDB gives them a score of 46/100, suggesting there's room to optimize their content strategy for even greater impact.

What They Create

Shama Art's content is all about Mehndi! They primarily create how-to videos and compilations on YouTube, with a mix of longer tutorials and shorter YouTube Shorts. They also occasionally dabble on Instagram with posts and reels. A recent example is their video titled "Beautiful Stylish Mehndi Design Front Hand | Simple mehndi design | Easy mehndi ka design | mehndi" which, despite being one of their lowest performing recent videos, still provides a valuable tutorial. Their content stands out because of its clear instruction, focus on accessible designs, and consistent delivery of fresh ideas within the Mehndi art space.

Why They're Great & Where They Can Grow

Shama Art excels at creating easy-to-follow tutorials, tapping into trending Mehndi styles, and consistently uploading content for their audience. They have a clear niche and a dedicated following. An exciting opportunity for them would be to explore collaborations with other artists or beauty influencers to reach new audiences. They could also experiment with longer-form content, like deep dives into the history and cultural significance of Mehndi.

Bottom Line

Brands looking to connect with a large and engaged audience interested in art, beauty, and cultural traditions should definitely consider partnering with Shama Art. For Shama Art, focusing on improving SEO through keyword research and actively engaging with comments could help reignite growth and boost their CreatorDB score.