Adda247

Overview

Adda247 is a major player in the Indian online education scene, especially for those preparing for government job exams. With a whopping 9.4 million+ followers, mainly on YouTube, they're a go-to resource for Hindi-speaking students. Think of them as a virtual classroom, delivering lessons and guidance to help people achieve their career goals. While they're ranked #129,804 globally and #11,028 in India, their real strength lies in reaching a massive audience within their specific niche.

Performance At A Glance

Adda247 boasts a huge audience that's still expanding! While their growth has been relatively stable lately (around 0.32% in the last 30 days), they've seen more substantial growth in the past 90 days (1.48%), indicating consistent overall expansion. Their global and country rankings are respectable given the sheer volume of content creators out there. What's really impressive is their engagement rate of 2.13%. That means their fans are super engaged with the content they’re putting out. Their CreatorDB score is 55/100, suggesting there's always room for improvement, but they're already doing a lot right.

What They Create

Adda247's bread and butter is educational content, primarily delivered through YouTube videos and Shorts. They cover a wide range of topics relevant to government job exams, from general knowledge to specific subject areas. Recently, their Shorts have been particularly popular, like the ones highlighting the IBPS calendar. One short, "📅🎯 IBPS 2026 Calendar Out! 📅🎯," racked up over 75,000 views! They also showcase student success stories, like the video "IBPS PO Selected Students Journey," offering inspiration and practical tips. Adda247 stands out because they provide easily accessible and highly relevant content in Hindi, making education more approachable for a large segment of the Indian population.

Why They're Great & Where They Can Grow

Adda247 excels at:

• Reaching a Massive Audience: Their follower count speaks for itself!
• Providing Relevant Content: They know exactly what their audience needs.
• Utilizing Short-Form Video: Their Shorts are clearly resonating with viewers.

An exciting opportunity for Adda247 could be to:

• Diversify Content on Instagram: They could leverage Instagram more effectively with interactive quizzes, polls, and behind-the-scenes content.

Bottom Line

For brands looking to reach students and young professionals in India, Adda247 is a powerful partner. For Adda247, focusing on boosting engagement and content diversity, especially on Instagram, could unlock even greater potential.