Overview

Motorsports on NBC is your go-to source for all things fast, furious, and four-wheeled! As the official motorsports arm of NBC, they bring you the heart-pounding action of NASCAR, IndyCar, and more, straight to your screen. Primarily on YouTube, they deliver thrilling race highlights, insightful interviews, and the latest news from the world of racing. With a dedicated fanbase pushing their subscriber count to over 1.17 million, they're a major player in the online motorsports scene, ranking within the top 3% of YouTube channels globally and in the US.

Performance At A Glance

Motorsports on NBC boasts a massive audience, but their growth is currently holding steady. While a 0.31% increase in followers over the past month is solid, a small dip in the past week suggests there's room to recapture momentum. Globally, they're sitting pretty in the top 2% of all YouTube channels, and a similar position in the United States. Their fans are super engaged with the content, sporting an average engagement rate of 1.62% – that's a lot of passionate racing fans! Their CreatorDB score of 73 out of 100 shows a strong overall performance, indicating consistency and quality in their content strategy.

What They Create

Motorsports on NBC serves up a diverse menu of content, from full-length YouTube videos and short, punchy clips, to Instagram posts and reels. They focus on delivering highlights, news, and interviews, catering to a wide range of motorsports interests. One of their recent successful videos, "SMX team changes ahead of 2026 season for Chase Sexton, Jorge Prado and more," racked up over 42,000 views, proving their audience craves the latest inside scoops and team news. And for a dose of pure excitement, their "Kyle Larson wins an EPIC race! 🤯" video perfectly captures the thrill of victory. What makes their content stand out is their access to exclusive NBC footage and their ability to package it into engaging, easily digestible formats for racing enthusiasts.

Why They're Great & Where They Can Grow

Motorsports on NBC excels at delivering timely race highlights, securing exclusive interviews, and providing up-to-date news. They really understand what motorsports fans want! To rev things up even further, they could experiment with more interactive content, like Q&A sessions with drivers or behind-the-scenes tours of race facilities. Another opportunity would be to dive deeper into the stories behind the races, focusing on the human element and the drama that unfolds beyond the track.

Bottom Line

For brands looking to connect with a highly engaged audience of motorsports enthusiasts, Motorsports on NBC is a fantastic partner. Alternatively, for NBC, focusing on trending audio/sound usage in their short-form content could help increase visibility and boost that growth rate!