Eric Thomas

Overview

Eric Thomas, affectionately known as ET The Hip Hop Preacher, is a powerhouse of motivation! He's built a strong following of over 3.9 million on Instagram, where he primarily shares snippets of wisdom and inspiration. Even though his numbers place him in the top 99% of creators globally (ranked around #148,205), it's his raw, energetic delivery that truly sets him apart. He’s all about helping people unlock their potential and achieve greatness, and his message clearly resonates with a huge audience.

Performance At A Glance

While Eric's following is massive, his growth is currently stable, hovering around 0% in the short term, but a small 0.74% over the last 90 days. His global and regional rankings place him in the top 99% of creators, showcasing his broad reach. But what's truly impressive is how engaged his fans are! With an average engagement rate of 3.42%, it's clear his audience isn't just passively scrolling – they're actively connecting with his content. His CreatorDB score of 80/100 is a solid indicator of overall performance, suggesting that he's doing a lot of things right!

What They Create

Eric Thomas delivers high-energy motivational content across a variety of formats. He has a library of over 400 videos and 122 shorts on YouTube, but his Instagram is where he's most active, sharing a mix of posts and Reels. Recently, his YouTube video, "THIS IS WHY MOST PEOPLE FAIL IN 2026 | Eric Thomas Motivation," racked up over 35,000 views, proving that his long-form content still hits hard. On the other hand, his short-form content, like the Reel, "Master ONE Thing — That’s How Wealth Is Built," boasts an impressive 9.34% engagement rate, showing the power of concise, impactful messages. His content stands out because it's authentic, relatable, and delivered with a passion that's hard to ignore.

Why They're Great & Where They Can Grow

Eric shines at delivering motivational speeches, connecting with his audience on an emotional level, and creating content that's easily shareable. He has a knack for distilling complex ideas into easily digestible soundbites. One exciting opportunity would be to experiment with more interactive content like Q&A sessions or live coaching events on Instagram. He could also explore collaborations with other creators in the self-improvement and business niches to reach new audiences.

Bottom Line

For brands looking to partner with an influential voice in the motivation space, Eric Thomas is a great choice. To level up his own game, Eric could focus on diversifying his content formats on Instagram and exploring more collaborative opportunities to tap into new markets.