Overview

MPL Indonesia is a powerhouse in the mobile gaming scene, particularly for fans of Mobile Legends: Bang Bang. They're the official voice of the Mobile Legends Professional League in Indonesia, bringing all the hype, drama, and incredible plays directly to millions of viewers. With a colossal following of over 26 million fans, primarily on TikTok, they've built a vibrant community around esports. While they're ranked #16,806 globally, their influence is undeniable within the Indonesian and English-speaking gaming communities. They are the go-to source for everything MPL ID.

Performance At A Glance

MPL Indonesia is experiencing awesome growth! They're adding fans at a rate of over 3% each month, meaning their community is constantly expanding. While their global ranking has room to improve, they are a force within Indonesia, placing in the Top 100% of creators in the country. Their fans are super engaged with their content, boasting an average engagement rate of 2.16%. This shows their audience is actively watching, liking, and reacting to what they're putting out. Their CreatorDB score of 69/100 shows they're doing a solid job overall, but there's always room to level up!

What They Create

MPL Indonesia delivers a mix of highlight reels, player reactions, and tournament updates, all centered around the Mobile Legends Professional League. They primarily focus on short-form video content for YouTube Shorts and TikTok, which is perfect for capturing the fast-paced action of esports. For example, their short "Klarifikasi yg sangat apalah dari Legend kita," racked up over half a million views by capitalizing on humor and inside jokes within the community. Another popular short, "🔥Let's get excited for the Knockout Stage!," used hype and excitement to get fans pumped for the next stage of the tournament, demonstrating their ability to build anticipation. This blend of hype, humor, and behind-the-scenes content keeps their audience hooked.

Why They're Great & Where They Can Grow

MPL Indonesia excels at:

• Community Building: Fostering a strong sense of community among Mobile Legends fans.
• Short-Form Content Mastery: Creating engaging and easily digestible content perfect for mobile platforms.
• Hype Generation: Building excitement and anticipation around MPL events.

An exciting opportunity for them would be expanding their content to include more in-depth player interviews and strategic breakdowns of gameplay. They could also explore collaborations with popular Mobile Legends streamers or pro players to reach an even wider audience.

Bottom Line

For brands looking to tap into the Indonesian esports market, MPL Indonesia is a phenomenal partner. For MPL Indonesia themselves, focusing on diversifying content formats and actively engaging with comments could push them even further to the top!