Kristen McGowan

Overview

Kristen McGowan is your go-to girl for all things home! This US-based creator is making waves on YouTube with her stylish and accessible interior design content. Think budget-friendly makeovers, brilliant organization hacks, and a healthy dose of DIY inspiration. With over 2 million followers, Kristen's built a loyal community that trusts her advice, and her channel currently ranks in the top 2% globally. She's clearly got the design world (and YouTube) figured out!

Performance At A Glance

Kristen's audience is huge and still growing! While her overall growth rate sits around 0.06% month-to-month, she's consistently adding new fans. Her global and country rankings put her in the top 2% of creators, proving her widespread appeal. But the real magic happens with engagement. Kristen's fans are super engaged with her content, boasting an average engagement rate of 4.16% – that's impressive! Her CreatorDB score of 83/100 highlights her strong overall performance and potential.

What They Create

Kristen's channel is a treasure trove of home decor inspiration. She creates a mix of long-form YouTube videos and shorter YouTube Shorts, along with Instagram posts and Reels to reach her audience across platforms. Her content spans how-to guides, design advice, shopping hauls, DIY projects, vlogs, and even the occasional review.

Recent hits include her "WE'RE HAVING A BABY! | FINDING OUT I'M PREGNANT (1st & 2nd Trimester Recap)" video, which resonated deeply with her audience, garnering over 117,000 views. It's clear that sharing personal milestones alongside her design content boosts engagement. Another popular video, "SMALL LAUNDRY ROOM DESIGN HACKS | Space Saving Organization Tips," showcases her talent for practical and stylish solutions.

Why They're Great & Where They Can Grow

Kristen excels at creating content that's both aspirational and attainable. Her strengths lie in her relatable personality, her knack for budget-friendly design, and her ability to connect with her audience through personal stories. An exciting opportunity for Kristen would be to explore more collaborations with other creators in the home and lifestyle space. She could also expand her product reviews to include more sustainable and eco-friendly options, tapping into a growing consumer trend.

Bottom Line

Kristen McGowan is a fantastic partner for brands looking to reach a highly engaged audience interested in home decor, DIY, and lifestyle content. Brands could partner with her to showcase products in her popular "decorate with me" videos. For Kristen, continuing to blend personal stories with her design expertise will only strengthen her connection with her audience and drive further growth.