Overview

Редакция is a YouTube-first creator based out of Russia who delivers thought-provoking content centered around news, politics, and current events. With a substantial following of over 4.4 million subscribers, Редакция dives deep into complex issues, offering analysis and perspectives that resonate with a large audience. Although ranked in the top 85% globally at #2,310,766, Редакция holds a strong position within Russia's online landscape, ranking at #168. Their content aims to inform and engage, making them a significant voice in the online conversation around important global topics.

Performance At A Glance

Редакция has a massive following of 4.4 million, but growth has plateaued in recent months. Ranking at #168 in Russia and #5,712 for English-language content, their reach is substantial, especially within their home country. Their average engagement rate sits at a healthy 1.97%, meaning their fans are pretty engaged with what they're putting out! With an average of 538,957 views per video, they're definitely reaching a wide audience. CreatorDB gives them a score of 70/100, suggesting there's room to optimize and further improve their strategy.

What They Create

Редакция primarily produces long-form videos and shorter YouTube Shorts, focusing on People & Blogs with a leaning towards News & Politics. They analyze current events and political situations, often featuring interviews and expert opinions. One of their recent videos, "Iran or Cuba: Where will Trump strike next?" garnered over 632,000 views, demonstrating their ability to tap into timely and relevant topics. On the shorts side, segments featuring Andrey Konyaev discussing various topics have also been performing well. Редакция's content stands out because of its in-depth analysis and willingness to tackle complex issues, providing viewers with a deeper understanding of the world around them.

Why They're Great & Where They Can Grow

Редакция excels at providing in-depth analysis, tackling complex political issues, and engaging a large audience with thought-provoking content. They are also great at leveraging shorter formats like YouTube shorts to provide quick insights. An exciting opportunity for them would be to experiment with interactive formats like live Q&A sessions or polls to further boost audience engagement. Collaborating with other creators in the news and politics space could also expand their reach and introduce them to new audiences.

Bottom Line

For brands looking to partner with a creator who can reach a large and engaged audience interested in news and politics, Редакция is a solid choice. For Редакция, focusing on consistent growth through audience engagement and platform optimization could help them climb even higher in the rankings.