Nguyễn Hương Ly Official

Overview

Nguyễn Hương Ly Official is a Vietnamese music artist captivating audiences with her covers and original songs, blending pop and country influences with a touch of cultural travel vibes. Primarily shining on YouTube, where she boasts over 5.2 million followers, Hương Ly's voice and engaging content place her in the top 99% of creators globally and within Vietnam. She's built a dedicated fanbase who clearly enjoy her unique musical style.

Performance At A Glance

While Hương Ly has a massive following, her growth has been slightly negative recently, showing a small decrease of around -0.01% over the past month. Despite this, her audience is highly engaged, with an average engagement rate of 2.73% – a testament to the connection she has with her viewers. Her videos typically rack up an average of 33,701 views. While her CreatorDB score is 56/100, indicating there's room for improvement, her strong engagement rate shows she's definitely doing something right! She ranks in the top 99% both worldwide (#228,662) and within Vietnam (#1,321).

What They Create

Hương Ly's YouTube channel is packed with over 500 videos, primarily focusing on music-related content. She creates a mix of covers and original songs, often themed around Vietnamese culture and holidays, especially Tết (Vietnamese New Year). She also dabbles in YouTube Shorts and Instagram Reels. Recent uploads include several Tết-themed videos like "BÀI CA TẾT CHO EM - HƯƠNG LY | VERSION TẾT 2026," which has garnered impressive engagement, and a cover of "MÂY," showcasing her vocal talent. Her content stands out because of its blend of modern pop sensibilities with traditional Vietnamese themes, creating a unique and appealing sound.

Why They're Great & Where They Can Grow

Hương Ly excels at creating culturally relevant content that resonates with her Vietnamese audience, particularly around holidays. Her strong vocal talent and engaging covers draw viewers in. The high engagement rate on her Tết videos shows she's fantastic at tapping into seasonal trends.

To level up, Hương Ly could explore collaborating with other Vietnamese artists or influencers to broaden her reach. Experimenting with different video formats, such as behind-the-scenes content or Q&As, could also boost engagement and deepen connections with her fans.

Bottom Line

For brands looking to connect with a large and engaged Vietnamese audience, Hương Ly is a fantastic partner, especially during cultural holidays. For Hương Ly herself, focusing on collaborations and diversifying content formats could be key to reigniting growth and further solidifying her position as a leading Vietnamese creator.