iT Creators

Overview

iT Creators is your go-to channel for all things tech, gadgets, and DIY projects! With a strong focus on YouTube, they bring a mix of product reviews, how-to guides, and general tech goodness to their nearly 5 million subscribers. They're not just about showcasing the latest gadgets; they're all about making technology accessible and fun for everyone. Even though they're ranked in the top 90% of creators globally (around #1,515,075), their influence is significant, particularly within India.

Performance At A Glance

While iT Creators boast a massive following of almost 5 million, their growth has plateaued recently, showing a slight decrease over the last 90 days. They are placed in the top 89% of channels in their country and language. Despite the follower count, their average engagement rate sits at a healthy 1.18%, meaning their fans are actively liking, commenting, and sharing. Their CreatorDB score is 59/100, indicating there's room to optimize their content strategy and boost their reach. This score suggests they have a solid foundation but could benefit from exploring new strategies to connect with their audience.

What They Create

iT Creators serve up a diverse menu of content, from in-depth gadget reviews and DIY tutorials to peeks into the world of autos and vehicles. They primarily focus on YouTube videos, but also dabble in YouTube Shorts and Instagram posts/reels. A recent hit was a video titled "7 Electric Bicycle Converter || Make Your Old Cycle to Smart Electric Cycle", racking up over 57,000 views by showcasing how to upgrade your old bike into a smart electric ride. They also offer reviews, like the "Best Laser Printer Under ₹20,000" video, giving practical advice for everyday tech needs. Their content stands out because it's informative, practical, and often targets budget-conscious consumers in India.

Why They're Great & Where They Can Grow

iT Creators are excellent at providing practical tech advice, creating how-to content that solves real-world problems, and catering to a broad range of interests. One exciting opportunity would be to delve deeper into specific niches within their existing categories, creating more targeted content that appeals to dedicated segments of their audience. Exploring more interactive formats like Q&A sessions or live streams could also boost engagement and foster a stronger sense of community.

Bottom Line

For brands, iT Creators offer access to a large and engaged audience interested in tech and DIY solutions in India. For iT Creators themselves, focusing on audience retention strategies and exploring trending topics could reignite growth and further solidify their position in the tech creator space.