Overview

20th Century Studios, the iconic force behind countless cinematic masterpieces, is a powerhouse on Instagram, captivating over 10.3 million followers with glimpses into the world of movies and television. Ranking among the top 100% of creators globally at #30,447, they offer a curated stream of movie magic, from behind-the-scenes peeks to tantalizing trailers, keeping fans hooked on the latest in entertainment. They are a major player when it comes to film and animation promotional content.

Performance At A Glance

20th Century Studios boasts a substantial audience, and while their growth is steady, it indicates a well-established presence rather than explosive expansion. They're growing at about 0.32% each month. Their ranking is solid, especially within the United States, where they hold the #1,522 spot. What's truly impressive is their average engagement rate of 2.13%. This shows that their fans are super engaged with their content, liking and interacting with posts. Their CreatorDB score of 68/100 reflects a strong overall performance, indicating consistent quality and reach.

What They Create

This studio's content focuses on all things film and television. You'll find a mix of YouTube videos and Shorts, along with occasional Instagram posts, giving their audience a variety of ways to engage. Recently, they've been promoting the movie "Send Help" heavily through a series of Shorts. One particular Short, "SEND HELP. Rachel McAdams. Dylan O’Brien. Only in theaters January 30. Get tickets now!" garnered over 45,000 views, showing the power of celebrity endorsements and clear calls to action. Their content stands out because it offers direct access to upcoming releases, creating buzz and anticipation for their projects.

Why They're Great & Where They Can Grow

20th Century Studios excels at leveraging their established brand recognition, crafting engaging short-form video content and utilizing celebrity talent to drive views. An exciting opportunity for them would be to focus on more interactive content, like Q&As with actors or behind-the-scenes tours, to further boost engagement. Additionally, they could benefit from diversifying the types of content posted to their instagram page.

Bottom Line

For brands, partnering with 20th Century Studios provides access to a massive and engaged audience passionate about film and television. To level up their game, the studio could focus on increasing its instagram post frequency, and experimenting with different types of content (e.g., reels, stories, lives) to maximize audience interaction and growth.