Asian Boss

Overview

Asian Boss is your go-to YouTube channel for a deep dive into Asian cultures and societies. With over 5 million subscribers, they bring you engaging interviews, documentaries, and explainers that explore everything from social issues to entertainment trends across Asia. Based out of Korea, Asian Boss offers a unique perspective, and their consistently high-quality content has earned them a global ranking in the top 2% of all channels worldwide!

Performance At A Glance

Asian Boss has built a substantial following, and while their growth has been relatively stable recently, they've still seen almost 3% growth over the last 90 days. They're a serious player on the global stage, holding a ranking in the top 420,000 channels worldwide, and ranking in the top 14,000 in Korea. Their fans are super engaged with their content, boasting an average engagement rate of 3.37%, which is impressive! Their strong performance is also reflected in their CreatorDB score of 87/100, indicating they're doing a fantastic job overall.

What They Create

Asian Boss creates insightful content primarily in video format, with a mix of longer YouTube videos and shorter, snackable content for YouTube Shorts, TikTok, and Instagram Reels. Their videos tackle important and timely topics, often falling into the categories of News & Politics, Media & Entertainment, and broader cultural explorations. For example, their recent "How Netflix Ruined Korean Dramas Forever | AB Explained" video, with over 440,000 views, dives deep into the impact of streaming services on the K-drama industry. Another standout is "Why the Philippines’ Outsourcing Economy Is Quietly Disappearing | AB Explained," which garnered over 326,000 views and sparks important conversations. What makes their content stand out is their in-depth research, on-the-ground reporting, and ability to present complex issues in an accessible way.

Why They're Great & Where They Can Grow

Asian Boss excels at creating thought-provoking content, engaging diverse audiences, and staying relevant with current trends. They're masters of in-depth explainers and cultural commentary. One exciting opportunity would be expanding their presence on platforms like TikTok by creating more short-form versions of their existing content to reach a wider audience. Collaborating with other creators focused on related topics could also boost their reach.

Bottom Line

For brands looking to connect with a culturally aware and engaged audience, Asian Boss is a fantastic partner. For Asian Boss, continuing to experiment with different content formats and platform strategies will help them continue to grow and solidify their position as a leading voice in Asian culture and current events.